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Global Brand Power

Leveraging Branding for Long-Term Growth

par Barbara E. Kahn ...

Collections series
The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, ... En savoir plus

$22.39 CAD

Aussi disponible en : Livre audio

The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions,
... En savoir plus

Aussi disponible en : Livre audio
The Shopping Revolution, Updated and Expanded Edition

How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19

par Barbara E. Kahn ...

Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews).The retail industry was already in the midst of unparalleled disruption. Then came COVID-19.In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by ... En savoir plus

$27.99 CAD

Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews).The retail industry was already in the midst of unparalleled disruption. Then came COVID-19.In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by
... En savoir plus
Visual Marketing

A Practical Guide to the Science of Branding & Retailing

par Barbara E. Kahn, Elizabeth N. Johnson ...

As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it.Visual Marketing analyses the post-pandemic digital transformation, including AI, taking place across an increasingly competitive marketing landscape. Against this background, ... En savoir plus

$83.99 CAD

As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it.Visual Marketing analyses the post-pandemic digital transformation, including AI, taking place across an increasingly competitive marketing landscape. Against this background,
... En savoir plus
Livre audio

Global Brand Power

Leveraging Branding for Long-Term Growth

par Barbara E. Kahn ...

Lu par Rose Itzcovitz ...

Version Longue

3 heure 49 min

The branding bible for today’s globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, ... En savoir plus

$38.99 CAD

Aussi disponible en : eBook

The branding bible for today’s globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions,
... En savoir plus

Aussi disponible en : eBook
Livre audio

The Shopping Revolution

How Successful Retailers Win Customers in an Era of Endless Disruption

par Barbara E. Kahn ...

Lu par Lisa Larsen ...

Version Longue

5 heure

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their ... En savoir plus

$21.99 CAD

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their
... En savoir plus

Livre audio

Financial Literacy for Managers

Finance and Accounting for Better Decision-Making

par Richard A. Lambert ...

Lu par Kaleo Griffith ...

Version Longue

5 heure 25 min

The language of businessIn order to understand how your business is performing right now and to evaluate, assess, and devise new strategies to boost future performance, you need information. Financial statements are a critical source of the information you need.In direct and simple terms, Richard A. Lambert, Miller-Sherrerd Professor of Accounting at the Wharton School of the University of ... En savoir plus

$41.99 CAD

Aussi disponible en : eBook

The language of businessIn order to understand how your business is performing right now and to evaluate, assess, and devise new strategies to boost future performance, you need information. Financial statements are a critical source of the information you need.In direct and simple terms, Richard A. Lambert, Miller-Sherrerd Professor of Accounting at the Wharton School of the University of
... En savoir plus

Aussi disponible en : eBook
Livre audio

The Difference

When Good Enough Isn't Enough

par Subir Chowdhury ...

Lu par Dominic Hoffman ...

Version Longue

3 heure 49 min

If you saw a toothpick on the floor, what would you do?This seemingly innocuous question was posed to Subir Chowdhury by one of his longtime clients, and ultimately lead him to a profound realization: good enough is not enough. The best processes in the world won't work without developing the kind of mindset — a caring mindset — that is needed to achieve real and sustainable change in both ... En savoir plus

$19.00 CAD

Aussi disponible en : eBook

If you saw a toothpick on the floor, what would you do?This seemingly innocuous question was posed to Subir Chowdhury by one of his longtime clients, and ultimately lead him to a profound realization: good enough is not enough. The best processes in the world won't work without developing the kind of mindset — a caring mindset — that is needed to achieve real and sustainable change in both
... En savoir plus

Aussi disponible en : eBook
Livre audio

The Red and the Blue

The 1990s and the Birth of Political Tribalism

par Steve Kornacki ...

Lu par Steve Kornacki, Ron Butler ...

Version Longue

17 heure 27 min

From MSNBC correspondent Steve Kornacki, a lively and sweeping history of the 1990s—one that brings critical new understanding to our current political landscape.In The Red and the Blue, cable news star and acclaimed journalist Steve Kornacki follows the twin paths of Bill Clinton and Newt Gingrich, two larger-than-life politicians who exploited the weakened structure of their respective parties ... En savoir plus

$50.99 CAD

Aussi disponible en : eBook

From MSNBC correspondent Steve Kornacki, a lively and sweeping history of the 1990s—one that brings critical new understanding to our current political landscape.In The Red and the Blue, cable news star and acclaimed journalist Steve Kornacki follows the twin paths of Bill Clinton and Newt Gingrich, two larger-than-life politicians who exploited the weakened structure of their respective parties
... En savoir plus

Aussi disponible en : eBook
Livre audio

Rome

A History in Seven Sackings

par Matthew Kneale ...

Lu par Neil Gardner ...

Version Longue

12 heure 41 min

“This magnificent love letter to Rome” (Stephen Greenblatt) tells the story of the Eternal City through pivotal moments that defined its history—from the early Roman Republic through the Renaissance and the Reformation to the German occupation in World War Two—“an erudite history that reads like a page-turner” (Maria Semple).Rome, the Eternal City. It is a hugely popular tourist destination with a ... En savoir plus

$35.99 CAD

Aussi disponible en : eBook

“This magnificent love letter to Rome” (Stephen Greenblatt) tells the story of the Eternal City through pivotal moments that defined its history—from the early Roman Republic through the Renaissance and the Reformation to the German occupation in World War Two—“an erudite history that reads like a page-turner” (Maria Semple).Rome, the Eternal City. It is a hugely popular tourist destination with a
... En savoir plus

Aussi disponible en : eBook
Livre audio

Text Me When You Get Home

The Evolution and Triumph of Modern Female Friendship

par Kayleen Schaefer ...

Lu par Lauren Fortgang ...

Version Longue

6 heure 49 min

**"Text Me has the thrills and laughs of a romantic comedy, but with an inverted message: 'There just isn't only one love story in our lives,' Schaefer writes. If you're lucky, friends will be the protagonists in these multiple love stories. It's high time that we start seeing it that way."--NPR, 2018's Great ReadsA personal and sociological examination--and ultimately a celebration--of the ... En savoir plus

$20.00 CAD

Aussi disponible en : eBook

**"Text Me has the thrills and laughs of a romantic comedy, but with an inverted message: 'There just isn't only one love story in our lives,' Schaefer writes. If you're lucky, friends will be the protagonists in these multiple love stories. It's high time that we start seeing it that way."--NPR, 2018's Great ReadsA personal and sociological examination--and ultimately a celebration--of the
... En savoir plus

Aussi disponible en : eBook
Livre audio

Everything You Love Will Burn

Inside the Rebirth of White Nationalism in America

par Vegas Tenold ...

Lu par Vegas Tenold ...

Version Longue

10 heure 38 min

The dark story of the shocking resurgence of white supremacist and nationalist groups, and their path to political powerSix years ago, Vegas Tenold embedded himself among the members of three of America's most ideologically extreme white nationalist groups-the KKK, the National Socialist Movement, and the Traditionalist Workers Party. At the time, these groups were part of a disorganized ... En savoir plus

$35.99 CAD

Aussi disponible en : eBook

The dark story of the shocking resurgence of white supremacist and nationalist groups, and their path to political powerSix years ago, Vegas Tenold embedded himself among the members of three of America's most ideologically extreme white nationalist groups-the KKK, the National Socialist Movement, and the Traditionalist Workers Party. At the time, these groups were part of a disorganized
... En savoir plus

Aussi disponible en : eBook
Livre audio

The CEO Next Door

The 4 Behaviors that Transform Ordinary People into World-Class Leaders

par Elena L. Botelho, Kim R. Powell, Tahl Raz ...

Lu par Bernadette Dunne ...

Version Longue

8 heure 50 min

**NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER • Winner of CMI Management Book of the Year 2019Based on an in-depth analysis of over 2,600 leaders drawn from a database of more than 17,000 CEOs and C-suite executives, as well 13,000 hours of interviews, and two decades of experience advising CEOs and executive boards, Elena L. Botelho and Kim R. Powell overturn the myths about what it takes ... En savoir plus

$27.00 CAD

Aussi disponible en : eBook

**NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER • Winner of CMI Management Book of the Year 2019Based on an in-depth analysis of over 2,600 leaders drawn from a database of more than 17,000 CEOs and C-suite executives, as well 13,000 hours of interviews, and two decades of experience advising CEOs and executive boards, Elena L. Botelho and Kim R. Powell overturn the myths about what it takes
... En savoir plus

Aussi disponible en : eBook

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Global Brand Power

The Shopping Revolution, Updated and Expanded Edition

Visual Marketing

Global Brand Power

The Shopping Revolution

Les lecteurs de ces romans ont aussi aimé

Financial Literacy for Managers

The Difference

The Red and the Blue

Rome

Text Me When You Get Home

Everything You Love Will Burn

The CEO Next Door

Liseuses

Applis

Accessoires

Panier

Vous profitez des avantages réservés aux VIP !

Votre panier est vide

Disponible:

1 livre audio par mois

+ Essai GRATUIT de 30 jours

Disponible:

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« barbara e kahn »

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