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An Introduction to the Entertainment Industry

Second Edition

par Andi Stein, Beth Bingham Georges ...

Entertainment is big business. Whether it’s a favorite television show, an artist at the top of the music charts, a blockbuster film, or a hometown sports team, people love entertainment. In this introduction to the entertainment industry, Andi Stein and Beth Bingham Georges provide a glimpse inside the industry to show how each segment operates as well as the challenges and trends within the ... En savoir plus

$58.99 CAD

Entertainment is big business. Whether it’s a favorite television show, an artist at the top of the music charts, a blockbuster film, or a hometown sports team, people love entertainment. In this introduction to the entertainment industry, Andi Stein and Beth Bingham Georges provide a glimpse inside the industry to show how each segment operates as well as the challenges and trends within the
... En savoir plus

The Age of Persuasion

How Marketing Ate Our Culture

par Terry O'Reilly, Mike Tennant ...

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing.The Age of Persuasion is for those who say “advertising ... En savoir plus

$12.99 CAD

Aussi disponible en : Livre audio

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing.The Age of Persuasion is for those who say “advertising
... En savoir plus

Aussi disponible en : Livre audio
Amazon Unbound

Jeff Bezos and the Invention of a Global Empire

par Brad Stone ...

This New York Times bestseller is a “masterful” (The Washington Post), “juicy tour of the company [Jeff] Bezos built” (The New York Times Book Review), revealing the most important business story of our time by the bestselling author of The Everything Store.Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon ... En savoir plus

$19.99 CAD

Aussi disponible en : Livre audio

This New York Times bestseller is a “masterful” (The Washington Post), “juicy tour of the company [Jeff] Bezos built” (The New York Times Book Review), revealing the most important business story of our time by the bestselling author of The Everything Store.Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon
... En savoir plus

Aussi disponible en : Livre audio
The Airbnb Story

How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy

par Leigh Gallagher ...

"An engrossing story of audacious entrepreneurism and big-industry disruption, [this] is a tale for our times." —Charles Duhigg, New York Times–bestselling author of The Power of HabitAn investigative look into a beloved, disruptive, notorious start-up, this is the remarkable behind-the-scenes story of the creation and growth of Airbnb, the online lodging platform that is now the largest provider ... En savoir plus

$17.99 CAD ou Gratuit avec Kobo Plus

"An engrossing story of audacious entrepreneurism and big-industry disruption, [this] is a tale for our times." —Charles Duhigg, New York Times–bestselling author of The Power of HabitAn investigative look into a beloved, disruptive, notorious start-up, this is the remarkable behind-the-scenes story of the creation and growth of Airbnb, the online lodging platform that is now the largest provider
... En savoir plus
Blockbusters

Hit-making, Risk-taking, and the Big Business of Entertainment

par Anita Elberse ...

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors.What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, ... En savoir plus

$21.99 CAD

Aussi disponible en : Livre audio

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors.What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music,
... En savoir plus

Aussi disponible en : Livre audio
Adventures in Innovation

Inside the Rise and Fall of Nortel

par John F. Tyson ...

In 1966, recent art college grad, John F. Tyson, became the first industrial designer hired by Northern Electric, Bell Canada’s modest manufacturing arm. In 2000, he retired as vice-president of advanced technology for Nortel, then the world’s leading supplier of communications networks. Adventures in Innovation—Inside the Rise and Fall of Nortel chronicles John F. Tyson's journey from student to ... En savoir plus

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In 1966, recent art college grad, John F. Tyson, became the first industrial designer hired by Northern Electric, Bell Canada’s modest manufacturing arm. In 2000, he retired as vice-president of advanced technology for Nortel, then the world’s leading supplier of communications networks. Adventures in Innovation—Inside the Rise and Fall of Nortel chronicles John F. Tyson's journey from student to
... En savoir plus
Streaming, Sharing, Stealing

Big Data and the Future of Entertainment

par Michael D. Smith, Rahul Telang ...

How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.“[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.”—The Wall Street Journal ... En savoir plus

$20.79 CAD

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How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.“[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.”—The Wall Street Journal
... En savoir plus

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Mavericks at Work

Why the Most Original Minds in Business Win

par William C. Taylor, Polly G. LaBarre ...

The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting—and often eccentric—CEOs in the United States, while detailing their remarkable strategies for success.Who’s going to write the next chapter in the saga of American business? Who’s going to chronicle the best way to compete, the new way to win? ... En savoir plus

$11.99 CAD

Aussi disponible en : Livre audio

The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting—and often eccentric—CEOs in the United States, while detailing their remarkable strategies for success.Who’s going to write the next chapter in the saga of American business? Who’s going to chronicle the best way to compete, the new way to win?
... En savoir plus

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The Perfect Store

Inside eBay

par Adam Cohen ...

New York Times Notable Book: "A well-told business yarn . . . A fly-on-the-wall look at how eBay got to be eBay." — Chicago TribuneWhen Pierre Omidyar launched a clunky website from a spare bedroom over Labor Day weekend of 1995, he wanted to see if he could use the Internet to create a perfect market. He never guessed his old-computer parts and Beanie Baby exchange would revolutionize the world ... En savoir plus

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New York Times Notable Book: "A well-told business yarn . . . A fly-on-the-wall look at how eBay got to be eBay." — Chicago TribuneWhen Pierre Omidyar launched a clunky website from a spare bedroom over Labor Day weekend of 1995, he wanted to see if he could use the Internet to create a perfect market. He never guessed his old-computer parts and Beanie Baby exchange would revolutionize the world
... En savoir plus
Binge Times

Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix

par Dade Hayes, Dawn Chmielewski ...

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to mount multi-billion-dollar challenges to Netflix.After spotting Netflix and the deep-pocketed Amazon ... En savoir plus

$18.99 CAD

Aussi disponible en : Livre audio

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to mount multi-billion-dollar challenges to Netflix.After spotting Netflix and the deep-pocketed Amazon
... En savoir plus

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One Little Spark!

Mickey's Ten Commandments and The Road to Imagineering

par Marty Sklar ...

Collections series Disney Editions Deluxe
We've all read about the experts: the artists, the scientists, the engineers—that special group of people known as Imagineers for The Walt Disney Company. But who are they? How did they join the team? What is it like to spend a day in their shoes? Disney Legend Marty Sklar wants to give back to fans and answer these burning questions. When Marty was president of Walt Disney Imagineering, he ... En savoir plus

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Aussi disponible en : Livre audio

We've all read about the experts: the artists, the scientists, the engineers—that special group of people known as Imagineers for The Walt Disney Company. But who are they? How did they join the team? What is it like to spend a day in their shoes? Disney Legend Marty Sklar wants to give back to fans and answer these burning questions. When Marty was president of Walt Disney Imagineering, he
... En savoir plus

Aussi disponible en : Livre audio
Designing Magazines

par Jandos Rothstein ...

How does a designer create graphic solutions to the behind-the-scenes editorial challenges at a magazine? Designing Magazines is the complete guide to understanding the inner workings of magazines and their day-to-day management--and a great guide to using that knowledge to create visually stunning, editorially effective magazines, in both new designs and rebranding. Thirty-five experienced ... En savoir plus

$34.99 CAD

How does a designer create graphic solutions to the behind-the-scenes editorial challenges at a magazine? Designing Magazines is the complete guide to understanding the inner workings of magazines and their day-to-day management--and a great guide to using that knowledge to create visually stunning, editorially effective magazines, in both new designs and rebranding. Thirty-five experienced
... En savoir plus

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An Introduction to the Entertainment Industry

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The Age of Persuasion

Amazon Unbound

The Airbnb Story

Blockbusters

Adventures in Innovation

Streaming, Sharing, Stealing

Mavericks at Work

The Perfect Store

Binge Times

One Little Spark!

Designing Magazines

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