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« brian de haaff »

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  • Lovability

    How to Build a Business That People Love and Be Happy Doing It

    par Brian de Haaff ...
    Love is the surprising emotion that company builders cannot afford to ignore.Genuine, heartfelt devotion and loyalty from customers — yes, love — is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely likethose products, you adore them.Consider your own emotions and a key insight is revealed: ... En savoir plus

    $16.99 CAD ou Gratuit avec Kobo Plus

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  • Inspired

    How to Create Tech Products Customers Love

    par Marty Cagan ...
    Collections series Silicon Valley Product Group
    Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management ... En savoir plus

    $24.99 CAD

  • Empowered

    Ordinary People, Extraordinary Products

    par Marty Cagan ...
    Collections series Silicon Valley Product Group
    What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people ... En savoir plus

    $26.99 CAD

  • Continuous Discovery Habits

    Discover Products that Create Customer Value and Business Value

    par Teresa Torres ...
    "If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."- Marty CaganHow do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that ... En savoir plus

    $10.99 CAD

  • Transformed

    Moving to the Product Operating Model

    Collections series Silicon Valley Product Group
    Help transform your business and innovate like the world's top tech companies!In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the ... En savoir plus

    $26.99 CAD

  • Escaping the Build Trap

    How Effective Product Management Creates Real Value

    par Melissa Perri ...
    To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.In this book, Melissa Perri explains how laying the foundation for great product management can ... En savoir plus

    $34.99 CAD

  • Loved

    How to Rethink Marketing for Tech Products

    Collections series Silicon Valley Product Group
    Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.The best products can still lose in the marketplace. Why? They are beaten by products with stronger product ... En savoir plus

    $27.99 CAD

  • Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results - [SECOND EDITION]

    "Christina has taken my favorite book on OKRs and deepened it by answering all the hardest questions people run into putting it to work in the real world. Thank you once again!" – Bruce McCarthy, author and founder of Product CultureThe award-winning author of The Team That Managed Itself and Pencil Me In returns with a new and expanded edition of her landmark book on OKRs.Struggling to adopt ... En savoir plus

    $13.99 CAD ou Gratuit avec Kobo Plus

  • Team Topologies, 2nd Edition

    Organizing Business and Technology for Fast Flow of Value

    The 2nd Edition of the widely successful Team Topologies, now updated with new case studies and a new foreword and afterword from the authorsEmpowered teams—augmented by technology—are essential for any organization to deliver value continuously and sustainably. But how do you build the best team organization for your specific goals, culture, and needs?Team Topologies offers a practical, adaptive ... En savoir plus

    $18.99 CAD

  • Build

    An Unorthodox Guide to Making Things Worth Making

    par Tony Fadell ...
    **New York Times, Wall Street Journal, and USAToday Bestseller for May 2022**Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.So that’s what this book is. An advice ... En savoir plus

    $21.99 CAD ou Gratuit avec Kobo Plus

  • Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success

    par Joshua Seiden ...
    In the old days, when we made physical products, setting project goals wasn't that hard. But in today's service - and software-driven world, "done" is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but ... En savoir plus

    $12.99 CAD ou Gratuit avec Kobo Plus

  • Product Management in Practice

    A Practical, Tactical Guide for Your First Day and Every Day After

    par Matt LeMay ...
    Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams.In this ... En savoir plus

    $39.99 CAD