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Meilleures séries dans ce pays : Canada

1-12 sur 12 résultats pour « bryn gandy »
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  • Digital Wine

    How QR Codes Facilitate New Markets for Small Wine Industries

    par Tara Brabazon, Mick Winter, Bryn Gandy ...
    Collections series Business and Management (R0)
    This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates how QR codes can help enable regional development as well as information and knowledge about ... En savoir plus

    $64.99 CAD

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  • Qualitative Consumer and Marketing Research

    par Eileen Fischer, Robert Kozinets, Russell W. Belk ...
    How is qualitative marketing and consumer research conducted today?- What is rigorous research in this field?- What are the new, cutting edge techniques?Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a ... En savoir plus

    $116.79 CAD

  • Marketing to the Ageing Consumer

    The Secrets to Building an Age-Friendly Business

    par D. Stroud, K. Walker ...
    Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. ... En savoir plus

    $60.99 CAD

  • Measuring Customer Experience

    How to Develop and Execute the Most Profitable Customer Experience Strategies

    par Philipp Klaus ...
    Collections series Business and Management (R0)
    Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. ... En savoir plus

    $64.99 CAD

  • Management in Latin America

    Threats and Opportunities in the Globalized World

    par Paulo Roberto Feldmann ...
    Collections series Business and Management (R0)
    The aim of this book is to analyze the quality of entrepreneurial management and economic development in the Latin American region from a microeconomic point of view. It seeks to explain the Latin American way of business management as well as envision ways in which Latin American businesses can increase productivity and innovation in order to successfully compete in the global market.Latin ... En savoir plus

    $64.99 CAD

  • Entrepreneurship, Regional Development and Culture

    An Institutional Perspective

    Modifié par Marta Peris-Ortiz, José M. Merigó-Lindahl ...
    Collections series Business and Management (R0)
    The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in the current economy. Using an institutional approach, it examines the main theoretical issues and practices and their effect on different dimensions of society and the economy. Business creation is considered a key element of economic growth, innovation and employment. In recent years, ... En savoir plus

    $115.29 CAD

  • Mastering the New Media Landscape

    Embrace the Micromedia Mindset

    par Barbara Cave Henricks, Rusty Shelton ...
    The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... En savoir plus

    $14.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Practical Manual of Quality Function Deployment

    par Davide Maritan ...
    Collections series Business and Management (R0)
    This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework. The QFD workflow is described step by step, encompassing strategic planning, customer surveys, product and service characteristics, mechanisms, parts and cost deployment, technologies, ... En savoir plus

    $60.99 CAD

  • Leading Global Innovation

    Facilitating Multicultural Collaboration and International Market Success

    par Karina R. Jensen ...
    Collections series Business and Management (R0)
    Responding to the need for organizations to improve global strategic planning and execution,this bookpresents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrates how leaders can facilitate multicultural collaboration in service of organizational performance. ... En savoir plus

    $47.99 CAD

  • Transnational Marketing and Transnational Consumers

    par Ibrahim Sirkeci ...
    Collections series Business and Management (R0)
    Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of ... En savoir plus

    $64.09 CAD

  • Green China

    Sustainable Growth in East and West

    par Taco C.R. van Someren, Shuhua van Someren-Wang ...
    Collections series Business and Management (R0)
    China is creating the third growth wave in the sustainable sector. This greening of the Chinese economy offers threats and opportunities for Western organizations. Getting a piece of this new cake requires strategic innovations in both policy and corporate strategy. Based on the theory of strategic innovation and their extensive practical experiences in doing business with China, the authors ... En savoir plus

    $64.99 CAD

  • The Era of Global Transition

    Crises and Opportunities in the New World

    par R. Davies ...
    Collections series Business and Management (R0)
    Davies explores and questions the central business challenges of a world in transition. Having shifted from a unipolar world dominated by the USA to a new untested multi-polar environment, we must continue to learn about the economic landscape that will in fluctation for the next decade. ... En savoir plus

    $35.99 CAD