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Qualitative Marketing Research

par Audrey Gilmore, Chad Perry, Kjell Gronhaug, David J. Carson ...

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market ... En savoir plus

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As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market
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Why We Buy

The Science Of Shopping

par Paco Underhill ...

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from ... En savoir plus

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Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from
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Trading Up

Why Consumers Want New Luxury Goods--and How Companies Create Them

par Michael J. Silverstein, Neil Fiske, John Butman ...

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much ... En savoir plus

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Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much
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How Cognitive Interviewing Can Assist with Disciplinary & Grievance Investigations - an article

par Richard Payne ...

This article discusses how the cognitive interviewing technique can be adapted for internal disciplinary and grievance investigative interviews within the employment relationship.It also outlines some of the important techniques which can be used by interviewers in order to improve the quality and accuracy of evidence retrieved from witnesses and employees under investigation even when a critical ... En savoir plus

$0.99 CAD ou Gratuit avec Kobo Plus

This article discusses how the cognitive interviewing technique can be adapted for internal disciplinary and grievance investigative interviews within the employment relationship.It also outlines some of the important techniques which can be used by interviewers in order to improve the quality and accuracy of evidence retrieved from witnesses and employees under investigation even when a critical
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Retention, Recruitment and Employee Relations: How Innovative Organizations Do It

par D. Keith Denton ...

This is a condensed and updated version of my paperback book originally published by Quorum books. It delivers practical and successful techniques used by some of the world's most competitive and innovative companies to the hands of the Human Resource Manager. Techniques described in the book can help any company enhance its ability to recruit, retain, and improve its employee relations.The ... En savoir plus

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Don't be fooled; counseling is an "art." Or should I say, effective counseling is an art. Effective counseling is one of the most powerful tools to create a harmonious workplace and foster cooperation among employees. Sadly, few managers employ this tool.Traditional managers don't bother with counseling. They are willing to spend time and effort on preventive maintenance for equipment, but will ... En savoir plus

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Don't be fooled; counseling is an "art." Or should I say, effective counseling is an art. Effective counseling is one of the most powerful tools to create a harmonious workplace and foster cooperation among employees. Sadly, few managers employ this tool.Traditional managers don't bother with counseling. They are willing to spend time and effort on preventive maintenance for equipment, but will
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From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions.In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies,
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A marketing plan is a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description
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Qualitative Marketing Research

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Why We Buy

Trading Up

How Cognitive Interviewing Can Assist with Disciplinary & Grievance Investigations - an article

Retention, Recruitment and Employee Relations: How Innovative Organizations Do It

The One to One Toolkit: Tips and Strategies for Advisers, Coaches and Mentors

The "Art" of Counseling Staff

Customer Knowledge Management

Setting Up Joint Ventures in China

From Chinese Brand Culture to Global Brands

Brand Intimacy

How to Create a Successful Marketing Plan

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Applis

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