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« daniel c funk »

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  • Sport Consumer Behaviour

    Marketing Strategies

    par Daniel C Funk, Kostas Alexandris, Heath McDonald ...
    Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.Written by three of the world’s leading sports marketing academics, the book covers all the key ... En savoir plus

    $94.99 CAD

  • Strategic Sport Marketing

    par Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine ...
    The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a ... En savoir plus

    $94.99 CAD

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  • The Essential Management Toolbox

    Tools, Models and Notes for Managers and Consultants

    par Simon Burtonshaw-Gunn ...
    A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms.The depiction of the content with diagrams aids the process ... En savoir plus

    $48.99 CAD

  • Marketing Communications

    A European Perspective

    par Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh ...
    Learn the techniques and applications of marketing communications in a European contextMarketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding ... En savoir plus

    $59.99 CAD

  • Customer Care Excellence

    How to Create an Effective Customer Focus

    par Sarah Cook ...
    Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that.In clear, ... En savoir plus

    $50.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Marketing Communications

    Touchpoints, Sharing And Disruption

    par Chris Fill, Sarah Turnbull ...
    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, ... En savoir plus

    $62.99 CAD

  • Marketing Strategy and Competitive Positioning

    par Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee ...
    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... En savoir plus

    $62.99 CAD

  • The Value of Talent

    Promoting Talent Management Across the Organization

    par Janice Caplan ...
    In today's business environment extraordinary rates of change are driving the evolution of talent management from being a strategy that deals with skills shortages to a more comprehensive one that represents a radically different way of managing people and organizations.In The Value of Talent Janice Caplan proposes a brand new inclusive approach to talent management which recognizes that to ... En savoir plus

    $50.99 CAD

  • Consult Yourself

    The NLP Guide to Being a Mangement Consultant

    par Carol Harris ...
    "What is the most important attribute a freelance consultant must have? " Is it communications skills, a package of up-to-the- inute techniques, or the ability to project manage effectively? " All of these things are necessary. But I encourage you to read this book through a different lens. The most important attribute, in my world, is the ability to market oneself- products, pricing, promotion ... En savoir plus

    $23.99 CAD ou Gratuit avec Kobo Plus

  • Organization Design

    A Guide to Building Effective Organizations

    par Patricia Cichocki ...
    With the rate of change in organizations at an all-time high, the need for strong organization design has never been more pressing. Organization Design provides a complete road map to building successful organizations through good organization design. It presents a practical process; a robust, broad-based model and a set of tools and techniques that all link together. Part One and Two together ... En savoir plus

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  • Routledge Handbook of Sports Sponsorship

    Successful Strategies

    par Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill ...
    Traduit par Pierre-François Lalonde, Elizabeth Christopherson ...
    The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.The text also provides an accessible review of the legal issues ... En savoir plus

    $166.99 CAD

  • Business and Management Consulting

    Delivering an Effective Project

    par Louise Wickham, Jeremy Wilcock ...
    Gain consulting insights into business decision-making in today’s environmentBusiness and Management Consulting, 6th Edition, by Wickham and Wilcock, first published as Management Consulting over 20 years ago to guide students through the consultancy process. This edition, renamed Business and Management Consulting, reflects the way in which the consulting world has changed over the past two ... En savoir plus

    $56.99 CAD