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« daniel rowles »

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  • Digital Branding

    How to Successfully Build and Measure a Brand Online

    par Daniel Rowles ...
    Looking to strengthen your brand strategy and boost your digital presence with proven frameworks?Digital Branding is a practical, detailed guide designed for mid-career marketers and brand strategists eager to develop credible, impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step-by-step strategies to build and optimize your brand identity across ... En savoir plus

    $38.99 CAD

  • Digital Branding: Estratégias, táticas e ferramentas para impulsionar o seu negócio na era digital

    par Daniel Rowles ...
    Traduit par Afonso Celso da Cunha Serra ...
    A popularização da internet viabilizou uma verdadeira revolução no marketing e na comunicação. No início, os recursos mais utilizados eram os sites, o e-mail e as ferramentas de busca; até que surgiram as redes sociais, os e-commerces e várias outras tecnologias que subverteram a forma e o conteúdo com os quais empresas e marcas se relacionavam com seus consumidores. Nesse cenário, gestores de ... En savoir plus

    $12.99 CAD ou Gratuit avec Kobo Plus

  • Digital Branding

    Estrategia, tácticas, herramientas y medición

    par Daniel Rowles ...
    Los avances tecnológicos y la globalización han obligado a las empresas a expandirse al mundo digital, las redes sociales se han convertido en los principales difusores de la imagen de las marcas, sea positiva o negativa, de modo que todo aquel que desee iniciar o expandir su empresa debe entrar de lleno en este mundo. El libro es una guía para construir una marca en línea y medir su impacto a ... En savoir plus

    $20.99 CAD ou Gratuit avec Kobo Plus

  • Mobile Marketing

    How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

    par Daniel Rowles ...
    Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into ... En savoir plus

    $42.99 CAD

  • Digital branding

    La guida completa e dettagliata su strategie, tattiche, strumenti e misurazioni

    par Daniel Rowles ...
    Traduit par Elisa Tomassucci ...
    Il volume propone un modello solido, approfondito e aggiornato per la pianificazione di una strategia di digital branding, la costruzione di una brand identity, la selezione degli opportuni canali di marketing e la misurazione dell'efficacia delle campagne promozionali online, includendo numerosi casi studio. Un testo per tutti i marketer e i brand strategist che desiderano potenziare la presenza ... En savoir plus

    $45.99 CAD

  • Podcast Yayıncılığı ve Pazarlama

    Traduit par Zehra Ece Polat ...
    par Ciaran Rogers, Daniel Rowles ...
    Podcast’ler kalabalık ve gürültülü dijital ortamda işletmelere, marka üreticilerine ve pazarlamacılara, hedef kitleler nezdinde öne çıkma ve onlarla etkileşimi sürdürme konusunda eşsiz fırsatlar sunmaktadır.İçerik pazarlamasının en etkili alanlarından biri olan podcast yayıncılığı, son yıllarda diğer tüm sosyal medya kanallarından daha yüksek tüketici bağlılığı oluşturan bir alan haline gelmiştir ... En savoir plus

    $3.14 CAD

  • Building Digital Culture

    A Practical Guide to Successful Digital Transformation

    par Daniel Rowles, Thomas Brown ...
    WINNER: CMI Management Book of the Year Awards 2018 - Management Futures CategoryBuilding Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data ... En savoir plus

    $42.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Podcasting Marketing Strategy

    A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast

    par Daniel Rowles, Ciaran Rogers ...
    Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast.Podcasting is a hugely persuasive, yet under-utilized channel accessed by an ... En savoir plus

    $42.99 CAD

  • Livre audio

    Building Digital Culture

    A Practical Guide to Successful Digital Transformation

    par Daniel Rowles, Thomas Brown ...
    Lu par Tom Parks ...

    Version Longue

    8 heure 39 min

    WINNER: 2018 Chartered Management Institute Management Book of the Year - Management Futures CategoryBuilding Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where ... En savoir plus

    $34.34 CAD

    Aussi disponible en : eBook

    Aussi disponible en : eBook

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  • Livre audio

    The Digital Transformation Playbook

    Rethink Your Business for the Digital Age

    par David L. Rogers ...
    Lu par Paul Heitsch ...

    Version Longue

    9 heure 57 min

    Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia ... En savoir plus

    $27.99 CAD

    Aussi disponible en : eBook

    Aussi disponible en : eBook

  • Web Analytics 2.0

    The Art of Online Accountability and Science of Customer Centricity

    par Avinash Kaushik ...
    Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and ... En savoir plus

    $32.99 CAD

  • Click Here

    The Art and Science of Digital Marketing and Advertising

    par Alex Schultz ...
    The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta.“Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” —Mark Zuckerberg, CEO, MetaGrowth is good. But how do you achieve growth ... En savoir plus

    $20.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio