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« david ballantyne »

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  • Relationship Marketing

    par Martin Christopher, Adrian Payne, David Ballantyne ...
    Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and ... En savoir plus

    $97.55 CAD

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  • The Essential Management Toolbox

    Tools, Models and Notes for Managers and Consultants

    par Simon Burtonshaw-Gunn ...
    A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms.The depiction of the content with diagrams aids the process ... En savoir plus

    $48.99 CAD

  • HR Ready: Creating Competitive Advantage Through Human Resource Management

    par Steve Foster ...
    Providing competitive advantage should be the ultimate objective of everything HR does; asking "How does this help our business compete better in its market?" should be a frequent question. This book explores the seven pillars of being HR Ready and asks what HR organisations need to do to be fully prepared for a post-recessionary world that is unpredictable and uncertain. HR Ready goes beyond ... En savoir plus

    $4.99 CAD ou Gratuit avec Kobo Plus

  • Handbook of CRM

    par Adrian Payne ...
    Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.Based on recent ... En savoir plus

    $115.42 CAD

  • Designing Organisations

    Why it matters and ways to do it well

    par Naomi Stanford ...
    A new approach to structuring a business to support strategy and maximise efficiency.Organisation design matters. Every organisation has a better chance of success if it's designed properly, and that design is regularly reviewed, refreshed and updated to reflect and support organisational goals.Based on the latest thinking and research, and taking into account the profound impact the Covid-19 ... En savoir plus

    $19.99 CAD

  • Made to Serve

    How Manufacturers can Compete Through Servitization and Product Service Systems

    par Timothy Baines, Howard Lightfoot ...
    A comprehensive, practical introduction to one of the most important new trends in manufacturing, globallyThe delivery of a service component as an added value when providing products, servitization is all the rage in the manufacturing sector around the world. Yet, despite the clear competitive advantage of servitization, most manufacturers remain reluctant to venture into, what for them, is a ... En savoir plus

    $64.99 CAD

  • Organization Design

    A Guide to Building Effective Organizations

    par Patricia Cichocki ...
    With the rate of change in organizations at an all-time high, the need for strong organization design has never been more pressing. Organization Design provides a complete road map to building successful organizations through good organization design. It presents a practical process; a robust, broad-based model and a set of tools and techniques that all link together. Part One and Two together ... En savoir plus

    $50.99 CAD

  • Influencer Marketing

    par Duncan Brown, Nick Hayes ...
    Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The ‘ecosystems’ this creates are full of these critically important ... En savoir plus

    $94.99 CAD

  • How to achieve exceptional organisational performance: 12 critical activities to get the best performance out of your people, teams and organisation

    par lightbearer ...
    Published in its "Lessons from experience series" by Lightbearer publications, "How to achieve exceptional organisational performance" is a practice-oriented book written for executives and managers interested in creating sustainable value and tapping into the collective genius, creativity and insight of their employees to create world-class companies fit for people.This book demonstrates and ... En savoir plus

    $20.99 CAD ou Gratuit avec Kobo Plus

  • Exceptional Talent

    How to Attract, Acquire and Retain the Very Best Employees

    par Mervyn Dinnen, Matt Alder ...
    Attracting, hiring, developing and retaining the right people is crucial to an organization's success. The stakes have never been higher: a 2015 study by CAP suggests that the average cost of employee attrition is 20% of a mid-level employee's annual salary and up to 213% of a high-level executive's salary. In a business environment changing so rapidly that jobs which will be essential in 2020 don ... En savoir plus

    $50.99 CAD

  • Develop Your PR Skills

    par Lucy Laville, Dr Neil Richardson ...
    Collections series Creating Success series
    Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and ... En savoir plus

    $21.99 CAD

  • Benchmarking for Best Practice

    par Mohamed Zairi ...
    Benchmarking for Best Practice uses up-to-the-minute case-studies of individual companies and industry-wide quality schemes to show how and why implementation has succeeded. For any practitioner wanting to establish best practice in a wide variety of business areas, this book makes essential reading. It is also an ideal textbook on the applications of TQM since it describes concepts, covers ... En savoir plus

    $116.79 CAD