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  • Qualitative Marketing Research

    As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market ... En savoir plus

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  • Challenges of a Changing Earth

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    This volume is based on plenary presentations from Challenges of a Changing Earth, a Global Change Open Science Conference held in Amsterdam, The Neth- lands, in July 2001. The meeting brought together about 1400 scientists from 105 co- tries around the world to describe, discuss and debate the latest scientific - derstanding of natural and human-driven changes to our planet. It examined the ... En savoir plus

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  • Basic Earthquake Engineering

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  • Trading Up

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  • Mercury as a Global Pollutant

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