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1-12 sur 23 résultats pour « david meerman scott »
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  • The New Rules of Marketing & PR

    How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly

    par David Meerman Scott ...
    The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of successAs the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from ... En savoir plus

    $23.99 CAD

  • Data-First Marketing

    How To Compete and Win In the Age of Analytics

    par Janet Driscoll Miller, Julia Lim ...
    Supercharge your marketing strategy with data analyticsIn Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business.Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization ... En savoir plus

    $19.99 CAD

  • Newsjacking

    How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

    par David Meerman Scott ...
    IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s ... En savoir plus

    $7.99 CAD

  • Tuned In

    Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

    par Craig Stull, Phil Myers, David Meerman Scott ...
    If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, ... En savoir plus

    $20.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Fanocracy

    Turning Fans into Customers and Customers into Fans

    par David Meerman Scott, Reiko Scott ...
    From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.In the second edition of this essential book, leading business growth ... En savoir plus

    $11.99 CAD

  • The Fandom Playbook

    How to Create Passionate Fans in a World of Online Chaos

    par David Meerman Scott ...
    NINE PROVEN PLAYS FOR BUILDING FANS WHO BELIEVE IN WHAT YOU DOFrom the author of Fanocracy: a concrete, action-ready guide for anyone who wants to grow a business by building genuine human connection.As AI-generated content floods every channel and social media algorithm fatigue sets in, something powerful has become rare: people who truly belong to what you’re building. The Fandom Playbook ... En savoir plus

    $12.99 CAD

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  • Marketing e PR

    Le nuove regole per comunicare e raggiungere il pubblico

    par David Meerman Scott ...
    La comunicazione evolve e stare al passo con la tecnologia sembra impossibile. Questo best seller internazionale spiega come evitare che un messaggio si perda nel disordine digitale. L'autore guida il lettore passo dopo passo, mostrando come ottenere il massimo dalla comunicazione sul Web, utilizzare strumenti all’avanguardia e raggiungere direttamente le persone giuste al momento giusto. Vengono ... En savoir plus

    $37.99 CAD ou Gratuit avec Kobo Plus

  • Social Media Metrics

    How to Measure and Optimize Your Marketing Investment

    par Jim Sterne ...
    Collections series New Rules Social Media Series
    The only guide devoted exclusively to social media metricsWhether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.While other books explain why social media is critical and how ... En savoir plus

    $19.99 CAD

  • Get Seen

    Online Video Secrets to Building Your Business

    par Steve Garfield ...
    Collections series New Rules Social Media Series
    The era of online video has arrived—now make it work for your businessIn the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the ... En savoir plus

    $19.99 CAD

  • Marketing Lessons from the Grateful Dead

    What Every Business Can Learn from the Most Iconic Band in History

    par David Meerman Scott, Brian Halligan ...
    The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience ... En savoir plus

    $18.99 CAD

  • The New Rules of Sales and Service

    How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

    par David Meerman Scott ...
    The essential roadmap for the new realities of selling when buyers are in chargeSales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, ... En savoir plus

    $16.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • High-Velocity Digital Marketing

    Silicon Valley Secrets to Create Breakthrough Revenue in Record Time

    par Steven Mark Kahan ...
    High-Velocity Digital Marketing provides B2B sales and marketing teams with a blueprint for quickly accelerating revenue growth67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process.During his 30+ year career, Steven Mark Kahan has developed a digital marketing ... En savoir plus

    $18.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio