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Lightning in a Bottle

The Proven System to Create New Ideas and Products That Work

par David Minter, Michael Reid ...

"You will never look at 'new ideas' the same way again." —H. Wayne Huizenga, founder and former chairman and CEO of Blockbuster Inc."I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business." —Mark R. Goldston, chairman and CEO, United Online, Inc., which includes NetZero, Juno, Classmates and MyPoints.com ... En savoir plus

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Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success ... En savoir plus

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Lightning in a Bottle

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Marketing Metaphoria

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Twitter Affiliate Cash

Brand Breakout

Trade Marketing Focus

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Digital Channels and Social Media Management in Luxury Markets

Tandem Leadership

Milestone

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