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« david reske »

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  • Digital Marketing in the Zone

    The Ultimate System for Digital Marketing Success

    par David Reske ...
    In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about the types of campaigns that are available, and they have complete confidence in the ads, messages, ... En savoir plus

    $12.99 CAD ou Gratuit avec Kobo Plus

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  • Inspired

    How to Create Tech Products Customers Love

    par Marty Cagan ...
    Collections series Silicon Valley Product Group
    Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management ... En savoir plus

    $24.99 CAD

  • Get Agile

    Scrum for ux, design & development

    par Pieter Jongerius ...
    Scrum is a project management method that dissolves boundaries and distributes responsibilities which in other methods have been protected for years. It is a radically different way of working: as many activities as possible take place at the same time, in the same room. Scrum is fast and delivers very high product quality at the same time. The book is a manual. It is aimed at everyone who works ... En savoir plus

    $27.99 CAD

  • Optimize

    How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

    par Lee Odden ...
    Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategyOptimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics ... En savoir plus

    $19.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Lean B2B: Build Products Businesses Want

    par Étienne Garbugli ...
    « This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets. » - Paul Gillin, Co-Author, Social Marketing to the Business CustomerFinding and validating business opportunities in mid- to large-sized organizations can overwhelm even the most experienced entrepreneurs.Lean B2B helps technology entrepreneurs meet the challenges while keeping them ... En savoir plus

    $27.99 CAD

  • Lean B2B

    Build Products Businesses Want

    par Étienne Garbugli ...
    « This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefsLean B2B helps entrepreneurs and innovators quickly find traction in the enterprise.Packed with more than 20 case studies and used by thousands around the world, ... En savoir plus

    $29.99 CAD ou Gratuit avec Kobo Plus

  • The New Community Rules

    Marketing on the Social Web

    par Tamar Weinberg ...
    Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.Written by an expert in social media and ... En savoir plus

    $18.99 CAD

  • How to Build a SaaS Business: A Step-by-Step Guide to Starting and Operating a Software Company

    par Einar Uvslokk ...
    SaaS – Software as a Service, is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.«How to build a SaaS Business» will teach you the process of building your own online software business and it defines the tactical and strategic plays technology companies must run to build a profitable subscription business.The process of creating ... En savoir plus

    $10.99 CAD

  • Manager's Guide to Social Media

    par Scott Klososky ...
    Collections series Briefcase Books Series
    JUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA!Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business.Manager’s Guide to Social Media is a primer on the biggest ... En savoir plus

    $17.99 CAD

  • Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Before

    par Dennis L. Prince ...
    Master today’s most powerful marketing tool for instant customer engagement!Today’s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information—in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point.Get Rich with Twitter reveals the secrets of using the most popular and fastest-growing ... En savoir plus

    $19.99 CAD

  • Inbound Marketing For Dummies

    par Scott Anderson Miller ...
    Don't chase business—bring new customers to you!Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this ... En savoir plus

    $20.99 CAD

  • Inbound Content

    A Step-by-Step Guide To Doing Content Marketing the Inbound Way

    par Justin Champion ...
    Develop and implement an effective content strategy tailored to your business**’**s needsInbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote ... En savoir plus

    $19.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio