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« david w schumann »

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  • Advertising and the World Wide Web

    Modifié par David W. Schumann, Esther Thorson ...
    The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that ... En savoir plus

    $114.04 CAD

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  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    par Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... En savoir plus

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  • Rebel Sell

    Why The Culture Can't Be Jammed

    par Joseph Heath, Andrew Potter ...
    With the popularity of Michael Moore, Adbusters magazine and Naomi Klein’s No Logo, it’s hard to ignore the growing tide of resistance to our corporate-controlled world. But do these vocal opponents of the status quo offer us a real political alternative?In this lively blend of pop culture, history and philosophical analysis, Joseph Heath and Andrew Potter argue that this countercultural ... En savoir plus

    $11.99 CAD

  • Exactly What to Say: The Magic Words for Influence and Impact

    par Phil Jones ...
    Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... En savoir plus

    $10.99 CAD ou Gratuit avec Kobo Plus

  • Zero Debt: The Ultimate Guide to Financial Freedom 2nd edition

    par Lynnette Khalfani-Cox ...
    Please note that there is a new 3rd edition of Zero Debt!Would you like to be free from financial worries, rest at night knowing your bills are paid, and have peace of mind when it comes to money matters? Then you need Zero Debt – a 30-day action plan to fix your finances.In Zero Debt, you'll discover:•How to get annoying creditors off your back•Insider secrets to reduce interest rates or ... En savoir plus

    $6.99 CAD ou Gratuit avec Kobo Plus

  • Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

    par William Cohen ...
    THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER"Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the ForewordConsidered the single most important thought leader in the world of management, Peter Drucker had an equally significant ... En savoir plus

    $41.99 CAD

  • Beyond Mechanical Markets

    Asset Price Swings, Risk, and the Role of the State

    par Roman Frydman, Michael D. Goldberg ...
    A powerful challenge to contemporary economics and a new agenda for global financeIn the wake of the global financial crisis that began in 2007, faith in the rationality of markets has lost ground to a new faith in their irrationality. The problem, Roman Frydman and Michael Goldberg argue, is that both the rational and behavioral theories of the market rest on the same fatal assumption—that ... En savoir plus

    $38.99 CAD

  • Social Marketing and Behaviour Change

    Models, Theory and Applications

    par Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen ...
    With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, ... En savoir plus

    $65.99 CAD

  • The Brain Sell

    When Science Meets Shopping

    par Dr. David Lewis ...
    Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing ... En savoir plus

    $17.99 CAD

  • The Post-Growth Project

    How the End of Economic Growth Could Bring a Fairer and Happier Society

    Modifié par John Blewitt ...
    This book challenges the assumption that it is bad news when the economy doesn’t grow. For decades, it has been widely recognized that there are ecological limits to continuing economic growth and that different ways of living, working and organizing our economies are urgently required. This urgency has increased since the financial crash of 2007–2008, but mainstream economists and politicians are ... En savoir plus

    $12.99 CAD

  • The Great Growing Up: Being Responsible for Humanity's Future

    par John Renesch ...
    2013 GRAND PRIZE WINNER FOR NON-FICTION by Next Generation Indie Book AwardsIt is not too late to create the future we all say we want for our children and our children's children—a future that is environmentally sustainable, spiritually fulfilling and socially just. The Great Growing Up projects this vision and shows a way for generating this global reality. It's time to grow up and assume a more ... En savoir plus

    $4.99 CAD ou Gratuit avec Kobo Plus

  • Food Policy and the Environmental Credit Crunch

    From Soup to Nuts

    par Julie Hudson, Paul Donovan ...
    The changing economic environment for the consumer that is emerging from the wreckage of the financial credit crunch plays directly into the importance of food spending. This is certainly true from the perspective of food prices in the short run, but also from the perspective of sustainability and reducing the impact of the environmental credit crunch. The economic changes we experience now have a ... En savoir plus

    $71.44 CAD