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  • A History of Brands

    Origins of Consumer Markets

    Collections series SVA Masters in Branding
    Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a ... En savoir plus

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  • Graphic Artists Guild Handbook, 17th Edition

    Pricing & Ethical Guidelines

    The industry bible for graphic arts professionals, with pricing guidelines and information on business, ethical, and legal issues—in a new, updated edition with essential information on AI, NFTs, social media, and more.For over 50 years, the Graphic Artists Guild Handbook has been an indispensable resource for graphic arts, communication design, and illustration professionals. As the graphic art ... En savoir plus

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  • Why Design Matters

    Conversations with the World’s Most Creative People

    par Debbie Millman ...
    Foreword by Roxane Gay“Debbie Millman brings her Design Matters podcast, ‘about how the most creative people in the world create their lives,’ to the page with this excellent interview anthology. Sharpened by Millman’s penetrating commentary, the candid musings teem with insight and empathy. This sparkling collection is one to be savored slowly.”—Publisher’s WeeklyThe author, educator, brand ... En savoir plus

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  • Look Both Ways

    Illustrated Essays on the Intersection of Life and Design

    par Debbie Millman ...
    In Look Both Ways, respected branding consultant and design community leader Debbie Millman has constructed a series of essays that examine the close relationship between design and everyday life. You'll find inspiration on every page as you meander through illuminating observations that are both personal and universal. Each beautifully illustrated essay reveals the magic - and wonder - of the ... En savoir plus

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  • Love Letter to a Garden

    From an award-winning artist, designer, and the host of the podcast Design Matters, this book tells the visual story of falling in love with gardening—and the philosophies that work conjures.Debbie Millman always thought of herself as a bad gardener. Nevertheless, she kept trying. Over the years she came to realize that no one is a bad gardener—a garden is a journey that develops over time, ... En savoir plus

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  • Self Portrait as Your Traitor

    par Debbie Millman ...
    Debbie Millman's illustrated essays and visual poems are part philosophy, part art, part deeply personal memoir exposing the universal triumphs and tribulations of being human. Her hand-lettered typography - sometimes tender, sometimes gritty, always breathtaking in its visceral candor - makes Self Portrait as Your Traitor a moving masterpiece of a singular art form that speaks to our deepest ... En savoir plus

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  • Star Brands

    A Brand Manager's Guide to Build, Manage & Market Brands

    par Carolina Rogoll ...
    For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing ... En savoir plus

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  • How to Think Like a Great Graphic Designer

    par Debbie Millman ...
    Take a peek inside the heads of some of the world’s greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand ... En savoir plus

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  • The Remarkable Life Deck

    A Ten-Year Plan for Achieving Your Dreams

    par Debbie Millman ...
    From design legend Debbie Millman comes a deck that will empower and inspire you to achieve the life of your dreams.This goal-setting deck will help you turn your big ambitions into a set of clearly delineated goals that can be achieved over the course of a decade. THE REMARKABLE LIFE DECK provides prompts to identify your hopes and aspirations, and, by daring you to dream them, helps you make ... En savoir plus

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  • Brands in the Age of AI

    par Mark Kingsley ...
    Collections series SVA Masters in Branding
    In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, ... En savoir plus

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  • The Meaning of Branded Objects

    Why Some Things Matter More Than Others

    Collections series SVA Masters in Branding
    Explore the psychological principles behind why people form emotional attachments to branded products.In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity. Through a mix of academic insights and real-world ... En savoir plus

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    What You Need to Know to Win

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