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    Collections series Contemporary Management Practices
    In a time when consumers are more eco-aware than ever, this book provides a clear framework for businesses to make marketing decisions that not only drive profitability but also positively impact the environment and society.Through its demonstration of how companies can thrive by integrating sustainability into their core marketing strategies, it is designed for businesses who are looking to grow ... En savoir plus

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  • Reimagining Human Resources for Inclusive and Sustainable Development

    Collections series Contemporary Management Practices
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  • EcoFusion Marketing

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    Collections series Contemporary Management Practices
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  • Sustainable Management Practices

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  • Navigating the Future of Finance

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    Collections series Contemporary Management Practices
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  • Perspectives in Agile Sustainable Practices and Business Value

    Collections series Contemporary Management Practices
    Agility, sustainability, and business value have become crucial in the ever-changing world of modern business. This book investigates how these can work harmoniously and create value for businesses.The integration of agile sustainable practices, which include increasing responsiveness, effectiveness, and adaptability in procedures and decision-making, is not just a smart strategic move but is ... En savoir plus

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  • Resurgence and Sustainable Development of Asian Markets in the New Normal

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  • Agile Sustainable Marketing: Navigating Towards a Greener Future

    Collections series Sustainable Management Practices: Volume 1
    This book shows how agile principles and sustainable marketing work together to help brands innovate, communicate, and grow while meeting environmental and social goals.Spanning 18 chapters, it moves from green consumer behaviour and eco-labelling to circular economy practices, sustainable tourism, AI in healthcare marketing, and green supply chain management. Drawing on global case studies, ... En savoir plus

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  • Indigenous Empowerment through Human-Machine Interactions

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  • Perspectives in Marketing, Innovation and Strategy

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    Collections series Springer Nature Proceedings excluding Computer Science
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