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The Intention Economy

When Customers Take Charge

par Doc Searls ...

Caveat venditor-let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: Control the flow and use of personal data Build their own loyalty programs Dictate their own terms of service Tell whole markets what they want, how ... En savoir plus

$28.99 CAD ou Gratuit avec Kobo Plus

Aussi disponible en : Livre audio

Caveat venditor-let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: Control the flow and use of personal data Build their own loyalty programs Dictate their own terms of service Tell whole markets what they want, how
... En savoir plus

Aussi disponible en : Livre audio
The Cluetrain Manifesto (10th Anniversary Edition)

par Rick Levine, Christopher Locke, Doc Searls, David Weinberger, Jake McKee, J. P. Rangaswami, Dan Gillmor ...

The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic ... En savoir plus

$15.99 CAD

The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic
... En savoir plus
Livre audio

The Intention Economy

When Customers Take Charge

par Doc Searls ...

Lu par Doc Searls ...

Version Longue

8 heure 48 min

Caveat venditor—let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:• Control the flow and use of personal data• Build their own loyalty programs• Dictate their own terms of service• Tell whole markets what they want, ... En savoir plus

$41.99 CAD

Aussi disponible en : eBook

Caveat venditor—let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:• Control the flow and use of personal data• Build their own loyalty programs• Dictate their own terms of service• Tell whole markets what they want,
... En savoir plus

Aussi disponible en : eBook

Livre audio

The Art of Explanation

Making Your Ideas, Products, and Services Easier to Understand

par Lee LeFever ...

Lu par Tim Andres Pabon ...

Version Longue

7 heure 18 min

Your guide to becoming an explanation specialist.You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving ... En savoir plus

$38.99 CAD

Aussi disponible en : eBook

Your guide to becoming an explanation specialist.You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving
... En savoir plus

Aussi disponible en : eBook
Start with Why 15th Anniversary Edition

How Great Leaders Inspire Everyone to Take Action

par Simon Sinek ...

The inspiring, life-changing bestseller updated for its 15th anniversary with a new foreword by the authorIn 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek’s videos have been seen by over a billion people around the world, including more ... En savoir plus

$14.99 CAD

Aussi disponible en : Livre audio

The inspiring, life-changing bestseller updated for its 15th anniversary with a new foreword by the authorIn 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek’s videos have been seen by over a billion people around the world, including more
... En savoir plus

Aussi disponible en : Livre audio
Permission Marketing

Turning Strangers Into Friends And Friends Into Customers

par Seth Godin ...

Collections series A Gift for Marketers
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on ... En savoir plus

$14.99 CAD

Aussi disponible en : Livre audio

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on
... En savoir plus

Aussi disponible en : Livre audio
The Gifts of Imperfection

Let Go of Who You Think You're Supposed to Be and Embrace Who You Are

par Brené Brown, Ph.D, L.M.S.W. ...

NEW YORK TIMES BESTSELLER • This tenth-anniversary edition of the game-changing #1 New York Times bestseller features a new foreword and new tools to make the work your own.For over a decade, Brené Brown has found a special place in our hearts as a gifted mapmaker and a fellow traveler. She is both a social scientist and a kitchen-table friend whom you can always count on to tell the truth, make ... En savoir plus

$19.99 CAD

NEW YORK TIMES BESTSELLER • This tenth-anniversary edition of the game-changing #1 New York Times bestseller features a new foreword and new tools to make the work your own.For over a decade, Brené Brown has found a special place in our hearts as a gifted mapmaker and a fellow traveler. She is both a social scientist and a kitchen-table friend whom you can always count on to tell the truth, make
... En savoir plus
Between the World and Me

par Ta-Nehisi Coates ...

Collections series One World Essentials
#1 NEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • NAMED ONE OF TIME’S TEN BEST NONFICTION BOOKS OF THE DECADE • PULITZER PRIZE FINALIST • NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST • ONE OF OPRAH’S “BOOKS THAT HELP ME THROUGH” • NOW AN HBO ORIGINAL SPECIAL EVENTHailed by Toni Morrison as “required reading,” a bold and personal literary exploration of America’s racial history by “the ... En savoir plus

$13.99 CAD

Aussi disponible en : Livre audio

#1 NEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • NAMED ONE OF TIME’S TEN BEST NONFICTION BOOKS OF THE DECADE • PULITZER PRIZE FINALIST • NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST • ONE OF OPRAH’S “BOOKS THAT HELP ME THROUGH” • NOW AN HBO ORIGINAL SPECIAL EVENTHailed by Toni Morrison as “required reading,” a bold and personal literary exploration of America’s racial history by “the
... En savoir plus

Aussi disponible en : Livre audio
The Infinite Game

par Simon Sinek ...

From the New York Times bestselling author of Start With Why and Leaders Eat Last, a bold framework for leadership in today’s ever-changing world.How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life ... En savoir plus

Prix courant $18.99 CAD Maintenant $16.99 CAD

Aussi disponible en : Livre audio

From the New York Times bestselling author of Start With Why and Leaders Eat Last, a bold framework for leadership in today’s ever-changing world.How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life
... En savoir plus

Aussi disponible en : Livre audio
Proof of Heaven

A Neurosurgeon's Journey into the Afterlife

par Eben Alexander, M.D. ...

**The #1 New York Times bestselling account of a neurosurgeon's own near-death experience—**for readers of 7 Lessons from Heaven.Thousands of people have had near-death experiences, but scientists have argued that they are impossible. Dr. Eben Alexander was one of those scientists. A highly trained neurosurgeon, Alexander knew that NDEs feel real, but are simply fantasies produced by brains under ... En savoir plus

$20.99 CAD

Aussi disponible en : Livre audio

**The #1 New York Times bestselling account of a neurosurgeon's own near-death experience—**for readers of 7 Lessons from Heaven.Thousands of people have had near-death experiences, but scientists have argued that they are impossible. Dr. Eben Alexander was one of those scientists. A highly trained neurosurgeon, Alexander knew that NDEs feel real, but are simply fantasies produced by brains under
... En savoir plus

Aussi disponible en : Livre audio
Find Your Why

A Practical Guide for Discovering Purpose for You and Your Team

par Simon Sinek, David Mead, Peter Docker ...

Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations.Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you.I believe fulfillment is a right and not a privilege. We are ... En savoir plus

Prix courant $17.99 CAD Maintenant $15.99 CAD

Aussi disponible en : Livre audio

Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations.Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you.I believe fulfillment is a right and not a privilege. We are
... En savoir plus

Aussi disponible en : Livre audio
Think Again

The Power of Knowing What You Don't Know

par Adam Grant ...

**#1 New York Times Bestseller“THIS. This is the right book for right now. Yes, learning requires focus. But, unlearning and relearning requires much more—it requires choosing courage over comfort. In Think Again, Adam Grant weaves together research and storytelling to help us build the intellectual and emotional muscle we need to stay curious enough about the world to actually change it. I’ve ... En savoir plus

$14.99 CAD

Aussi disponible en : Livre audio

**#1 New York Times Bestseller“THIS. This is the right book for right now. Yes, learning requires focus. But, unlearning and relearning requires much more—it requires choosing courage over comfort. In Think Again, Adam Grant weaves together research and storytelling to help us build the intellectual and emotional muscle we need to stay curious enough about the world to actually change it. I’ve
... En savoir plus

Aussi disponible en : Livre audio

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The Intention Economy

The Cluetrain Manifesto (10th Anniversary Edition)

The Intention Economy

Les lecteurs de ces romans ont aussi aimé

The Art of Explanation

Start with Why 15th Anniversary Edition

Permission Marketing

The Gifts of Imperfection

Between the World and Me

The Infinite Game

Proof of Heaven

Find Your Why

Think Again

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Applis

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