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1-12 sur 12 résultats pour « don peppers »
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  • Do You Want to Keep Your Customers Forever?

    par Joseph B. Pine, Don Peppers, Martha Rogers ...
    Collections series Harvard Business Review Classics
    This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business ... En savoir plus

    $10.99 CAD ou Gratuit avec Kobo Plus

  • Extreme Trust

    Turning Proactive Honesty and Flawless Execution into Long-Term Profits, Revised

    par Don Peppers, Martha Rogers ...
    How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again, predicting that rising levels of transparency ... En savoir plus

    $5.99 CAD

  • Managing Customer Experience and Relationships

    A Strategic Framework

    par Don Peppers, Martha Rogers ...
    Every business on the planet is trying to maximize the value created by its customersLearn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, ... En savoir plus

    $102.99 CAD

  • Massima fiducia

    L'onestà come vantaggio competitivo

    par Don Peppers, Martha Rogers ...
    Fondatori e partner del Peppers & Rogers Group - società di consulenza con sedi nei cinque continenti, specializzata nell'aiutare le imprese a migliorare i processi di relazione con i clienti - Don Peppers e Martha Rogers lavorano insieme dal 1990. Blogger di fastcompany.com lui, professore alla Fuqua School of Business della Duke University lei, Peppers e Rogers sono insieme coautori di otto ... En savoir plus

    $30.99 CAD

  • Rules to Break and Laws to Follow

    How Your Business Can Beat the Crisis of Short-Termism

    par Don Peppers, Martha Rogers ...
    Collections Livre 24 - Microsoft Executive Leadership Series
    Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism"A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your ... En savoir plus

    $21.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Customer Data Integration

    Reaching a Single Version of the Truth

    par Evan Levy, Jill Dyché ...
    Collections Livre 7 - Wiley and SAS Business Series
    "Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill ... En savoir plus

    $39.99 CAD

  • Livre audio

    Rules to Break and Laws to Follow

    How Your Business Can Beat the Crisis of Short-Termism

    par Don Peppers, Martha Rogers, Ph.D. ...
    Lu par Don Peppers, Martha Rogers, Ph.D. ...

    Version Longue

    7 heure 2 min

    Rule #1: The best measure of success for your business is current sales and profit.Rule # 2: With the right sales and marketing effort, you can always get more customers.Rule # 3: Company value is created by offering differentiated products and services.These three golden rules for running a successful business may look no more dangerous than ordinary common sense, but in truth they’re deadly. ... En savoir plus

    $49.46 CAD

    Aussi disponible en : eBook

    Aussi disponible en : eBook

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  • Enterprise Architecture As Strategy

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    par Peter Weill, David Robertson, Jeanne W. Ross ...
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  • The Founder's Dilemmas

    Anticipating and Avoiding the Pitfalls That Can Sink a Startup

    par Noam Wasserman ...
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    Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations ... En savoir plus

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  • Marketing 3.0

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    Here is a sample chapter from Six Sigma Black Belt Handbook, which offers the best and the latest information to assist you in solving some of the most complex problems imaginable. In this book written by the instructors of the world renowned Motorola University, you'll find valuable advice on how to integrate research and development, manufacturing, human resources, finance, marketing, quality, ... En savoir plus

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