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« eli pariser »

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  • The Filter Bubble

    How the New Personalized Web Is Changing What We Read and How We Think

    par Eli Pariser ...
    An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's ... En savoir plus

    $15.99 CAD

  • El filtro burbuja

    Cómo la web decide lo que leemos y lo que pensamos

    par Eli Pariser ...
    Traduit par Mercedes Vaquero Granados ...
    El primer libro que analiza el fenómeno de la selección mediante algoritmos de empresas como Google, Facebook o cualquier portal de noticias, y explica las graves consecuencias que tiene esto sobre nuestra recepción de información y, en consecuencia, sobre nuestra forma de pensar.Un buen día te despiertas y te encuentras con que todo el mundo piensa como tú...En diciembre de 2009, Google comenzó a ... En savoir plus

    $13.99 CAD

  • Livre audio

    The Filter Bubble

    What the Internet Is Hiding from You

    par Eli Pariser ...
    Lu par Kirby Heyborne ...

    Version Longue

    7 heure 33 min

    In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years—the rise of personalization. In this ... En savoir plus

    $24.99 CAD

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  • Livre audio

    Thinking, Fast and Slow

    par Daniel Kahneman ...
    Lu par Patrick Egan ...

    Version Longue

    20 heure 2 min

    The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and ... En savoir plus

    $36.50 CAD

  • Googled

    The End of the World As We Know It

    par Ken Auletta ...
    A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to ... En savoir plus

    Prix courant $14.99 CAD Maintenant $8.99 CAD

  • Planet Google

    One Company's Audacious Plan to Organize Everything We Know

    par Randall Stross ...
    Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: ... En savoir plus

    $16.99 CAD

  • In the Plex

    How Google Thinks, Works, and Shapes Our Lives

    par Steven Levy ...
    “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and ... En savoir plus

    $19.99 CAD

  • Everything Is Miscellaneous

    The Power of the New Digital Disorder

    A provocative exploration of how the digital revolution is radically changing the way we make sense of our lives.Human beings are information omnivores: we are constantly collecting, labeling, and organizing data. But the ongoing shift from the physical to the digital is mixing, burning, and ripping our lives apart. In the past, everything had its one place—the physical world demanded it—but now ... En savoir plus

    $25.59 CAD

  • Code Halos

    How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business

    Harness "Code Halos" to gain competitive advantage in the digital eraAmazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, ... En savoir plus

    $22.99 CAD

  • Networks, Crowds, and Markets

    Reasoning about a Highly Connected World

    Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the internet, the ease of global communication, the swift spread of ... En savoir plus

    $73.99 CAD

  • Click

    What Millions of People Are Doing Online and Why It Matters

    par Bill Tancer ...
    What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive ... En savoir plus

    $17.59 CAD

  • Las Redes Sociales en la Empresa

    Los medios sociales permiten a los vendedores refinar su estrategia de segmentación para llegar a un público objetivo más estrecho. Por ejemplo, Pinterest, una de las redes sociales en que su base de usuarios es mayoritariamente femenina, atrae a las empresas que se dirigen principalmente a las mujeres.Las redes sociales también revelan grandes cantidades de información acerca del interés en los ... En savoir plus

    $6.99 CAD ou Gratuit avec Kobo Plus