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« eric greenberg »

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  • Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

    par Eric Greenberg, Alexander Kates ...
    THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and ... En savoir plus

    $31.69 CAD

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  • The Best Digital Marketing Campaigns in the World II

    par Damian Ryan ...
    In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies ... En savoir plus

    $42.99 CAD

  • Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

    par Pam Didner ...
    Engage Customers Around the World with Cross-Regional Content MarketingTechnology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.LEARN HOW TO:Create content ... En savoir plus

    $30.99 CAD

  • The Power Formula for LinkedIn Success: Kick-start Your Business Brand and Job Search

    par Breitbarth,Wayne ...
    This simple user-friendly guide explains how you can access the full power of LinkedInincluding advice on making lasting business connections building a unique personal brand and generating significant business opportunities. Are you at a social-media disadvantage if you entered the business world before the rise of Facebook? Wayne Breitbarth argues that the opposite is true when it comes to ... En savoir plus

    $10.99 CAD ou Gratuit avec Kobo Plus

  • Contagious

    Why Things Catch On

    par Jonah Berger ...
    The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... En savoir plus

    $13.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Drive

    The Surprising Truth About What Motivates Us

    par Daniel H. Pink ...
    The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high ... En savoir plus

    Prix courant $12.99 CAD Maintenant $8.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Work Rules!

    Insights from Inside Google That Will Transform How You Live and Lead

    par Laszlo Bock ...
    **A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and ... En savoir plus

    $19.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Global Marketing

    Practical Insights and International Analysis

    par Carlyle Farrell ...
    This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets ... En savoir plus

    $149.99 CAD

  • Pikachu s Global Adventure

    The Rise and Fall of Pokémon

    par David Buckingham, Julian Sefton-Green, Anne Allison, Koichi Iwabuchi ...
    Initially developed in Japan by Nintendo as a computer game, Pokémon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokémon eventually became ... En savoir plus

    $38.99 CAD

  • Thoughts from a Grumpy Innovator

    par Costas Papaikonomou ...
    Costas Papaikonomou is one of the founders of The Happen Group, one of the fastest growing creative innovation agencies of the 21st century. A career in innovation – studying, dreaming, creating, researching and realizing new products. It’s been an amazing journey, playing in the birth chambers of mass market multinationals. Nevertheless he’s quite grumpy. ... En savoir plus

    $15.99 CAD

  • Customer Satisfaction Surveys - A Practical Guide To Making Them Work

    From www.infoquestcrm.co.uk

    par John Coldwell ...
    Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting ... En savoir plus

    Gratuit

  • International Marketing

    par Stanley Paliwoda, Michael Thomas ...
    The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and ... En savoir plus

    $116.79 CAD