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« eric schwartzman »

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  • Social Marketing to the Business Customer

    Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

    par Paul Gillin, Eric Schwartzman ...
    The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this ... En savoir plus

    $22.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Livre audio

    Social Marketing to the Business Customer

    Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

    par Paul Gillin, Eric Schwartzman ...
    Lu par John Allen Nelson ...

    Version Longue

    8 heure 22 min

    The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's been published either targets the consumer market or treats B2B as an afterthought. If you search for "B2B social media marketing" on Amazon, the results revealed not a single relevant title. In fact, Paul ... En savoir plus

    $27.99 CAD

    Aussi disponible en : eBook

    Aussi disponible en : eBook

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  • Livre audio

    The End of Business as Usual

    Rewire the Way You Work to Succeed in the Consumer Revolution

    par Brian Solis ...
    Lu par Brian Solis, Sean Pratt ...

    Version Longue

    11 heure 8 min

    It’s a new era of business and consumerism— and you play a role in defining itToday’s biggest trends—the mobile web, social media, real-time— have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.Its critical insights include:• Shared experiences ... En savoir plus

    $48.99 CAD

    Aussi disponible en : eBook

    Aussi disponible en : eBook

  • Livre audio

    Disciplined Dreaming

    A Proven System to Drive Breakthrough Creativity

    par Josh Linkner ...
    Lu par Marc Cashman ...

    Version Longue

    6 heure 50 min

    We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity - at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in ... En savoir plus

    $34.99 CAD

    Aussi disponible en : eBook

    Aussi disponible en : eBook

  • The B2B Social Media Book

    Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

    par Kipp Bodnar, Jeffrey L. Cohen ...
    Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a ... En savoir plus

    $19.99 CAD

  • Web Analytics 2.0

    The Art of Online Accountability and Science of Customer Centricity

    par Avinash Kaushik ...
    Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and ... En savoir plus

    $32.99 CAD