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Laddering

Unlocking the Potential of Consumer Behavior

par Eric V. Holtzclaw ...

Marketing and product development best practices for a fragmented economyThe rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, ... En savoir plus

$22.99 CAD

Marketing and product development best practices for a fragmented economyThe rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products,
... En savoir plus
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Laddering

Unlocking the Potential of Consumer Behavior

par Eric V. Holtzclaw ...

Lu par Eric V. Holtzclaw ...

Version Longue

45 min

With the introduction of new disruptive technologies in recent years, the rules for marketing and product development have changed forever. There is no longer control over where and how consumers receive marketing messages. The consumer has almost limitless choices for making a purchase in a decision window that is smaller than ever before and consumers are looking for a relationship, not a ... En savoir plus

$21.99 CAD

With the introduction of new disruptive technologies in recent years, the rules for marketing and product development have changed forever. There is no longer control over where and how consumers receive marketing messages. The consumer has almost limitless choices for making a purchase in a decision window that is smaller than ever before and consumers are looking for a relationship, not a
... En savoir plus

Purple Cow, New Edition

Transform Your Business by Being Remarkable

par Seth Godin ...

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products ... En savoir plus

$23.99 CAD

Aussi disponible en : Livre audio

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products
... En savoir plus

Aussi disponible en : Livre audio
Phishing for Phools

The Economics of Manipulation and Deception

par George A. Akerlof, Robert J. Shiller ...

Why the free-market system encourages so much trickery even as it creates so much goodEver since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm ... En savoir plus

$23.09 CAD

Why the free-market system encourages so much trickery even as it creates so much goodEver since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm
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Happy Money

The Science of Happier Spending

par Elizabeth Dunn, Dr Michael Norton ...

Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness, if you follow five core principles of smart spending—perfect for readers of The Happiness Project and The How of Happiness.Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spendingthat money, most ... En savoir plus

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Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness, if you follow five core principles of smart spending—perfect for readers of The Happiness Project and The How of Happiness.Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spendingthat money, most
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Shiny Objects

Why We Spend Money We Don't Have in Search of Happiness We Can't Buy

par James A. Roberts ...

In Shiny Objects, a cross between In Praise of Slowness and The Tipping Point, consumer behavior expert Professor James A. Roberts takes us on a tour of America's obsession with consumerism—pointing out its symptoms, diagnosing specific problems, and offering a series of groundbreaking solutions.Roberts gives practical advice for how to correct the materialistic trends in our lives which lock us ... En savoir plus

$12.79 CAD ou Gratuit avec Kobo Plus

In Shiny Objects, a cross between In Praise of Slowness and The Tipping Point, consumer behavior expert Professor James A. Roberts takes us on a tour of America's obsession with consumerism—pointing out its symptoms, diagnosing specific problems, and offering a series of groundbreaking solutions.Roberts gives practical advice for how to correct the materialistic trends in our lives which lock us
... En savoir plus
Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

par Benjamin R. Barber ...

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to ... En savoir plus

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"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to
... En savoir plus
Grown Up Digital: How the Net Generation is Changing Your World

par Don Tapscott ...

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to ... En savoir plus

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SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to
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The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age

par Robert Wachter ...

The New York Times Science Bestseller from Robert Wachter, Modern Healthcare’s #1 Most Influential Physician-Executive in the USWhile modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare’s ills.But medicine stubbornly resisted ... En savoir plus

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The New York Times Science Bestseller from Robert Wachter, Modern Healthcare’s #1 Most Influential Physician-Executive in the USWhile modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare’s ills.But medicine stubbornly resisted
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Hug Your Haters

How to Embrace Complaints and Keep Your Customers

par Jay Baer ...

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... En savoir plus

Prix courant $18.99 CAD Maintenant $15.99 CAD

Aussi disponible en : Livre audio

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints.
... En savoir plus

Aussi disponible en : Livre audio
X: The Experience When Business Meets Design

par Brian Solis ...

Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands ... En savoir plus

$34.99 CAD

Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands
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The Art of Complaining

Canada's Consumer Action Guide

par Phil Edmonston ...

Most people hate to complain and so they will put up with defective cars, contaminated food, insurance company abuses, botched vacations, and government errors and indifference. The Art of Complaining evens the playing field.The Art of Complaining gives readers an arsenal of successful complaint tactics and claim letters compiled by Phil Edmonston, Canada's best-known consumer advocate and the ... En savoir plus

$7.99 CAD ou Gratuit avec Kobo Plus

Most people hate to complain and so they will put up with defective cars, contaminated food, insurance company abuses, botched vacations, and government errors and indifference. The Art of Complaining evens the playing field.The Art of Complaining gives readers an arsenal of successful complaint tactics and claim letters compiled by Phil Edmonston, Canada's best-known consumer advocate and the
... En savoir plus

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Laddering

Laddering

Les lecteurs de ces romans ont aussi aimé

Purple Cow, New Edition

Phishing for Phools

Happy Money

Shiny Objects

Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

Grown Up Digital: How the Net Generation is Changing Your World

The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age

Hug Your Haters

X: The Experience When Business Meets Design

The Art of Complaining

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