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Die Zukunft des Luxus

Neue Kunden, neue Werte - eine Branche vor Veränderungen

par Erwan Rambourg ...

Traduit par Egbert Neumüller ...

Erwan Rambourg zeigt die wichtigsten Trends, die die Luxusindustrie in den nächsten zehn Jahren umgestalten werden. Die Ausweitung des chinesischen Konsums und der Anstieg der Kaufkraft von Frauen auf der ganzen Welt werden die Branche weiter wachsen lassen – es zeichnen sich jedoch grundlegende Veränderungen ab. Die jüngere Generation drängt auf den Luxusmarkt und bringt neue Werte und Ansprüche ... En savoir plus

$32.99 CAD ou Gratuit avec Kobo Plus

Erwan Rambourg zeigt die wichtigsten Trends, die die Luxusindustrie in den nächsten zehn Jahren umgestalten werden. Die Ausweitung des chinesischen Konsums und der Anstieg der Kaufkraft von Frauen auf der ganzen Welt werden die Branche weiter wachsen lassen – es zeichnen sich jedoch grundlegende Veränderungen ab. Die jüngere Generation drängt auf den Luxusmarkt und bringt neue Werte und Ansprüche
... En savoir plus
The Bling Dynasty

Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

par Erwan Rambourg ...

Collections series Wiley Finance
Why the luxury market's fate rests in Chinese walletsThe media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant.This ... En savoir plus

$27.99 CAD

Why the luxury market's fate rests in Chinese walletsThe media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant.This
... En savoir plus

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

par Robbie Kellman Baxter ...

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... En savoir plus

$29.69 CAD

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive
... En savoir plus
Influence

How Women's Soaring Economic Power Will Transform Our World for the Better

par Maddy Dychtwald ...

In the United States and in very many nations around the world, women are on the cusp of new financial power -- and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald reveals a huge cultural transformation that is about to occur -- a true tipping point -- ... En savoir plus

$17.99 CAD

In the United States and in very many nations around the world, women are on the cusp of new financial power -- and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald reveals a huge cultural transformation that is about to occur -- a true tipping point --
... En savoir plus
YouthNation

Building Remarkable Brands in a Youth-Driven Culture

par Matt Britton ...

Youth is no longer an age—it's a commodityYouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, ... En savoir plus

$19.99 CAD

Aussi disponible en : Livre audio

Youth is no longer an age—it's a commodityYouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods,
... En savoir plus

Aussi disponible en : Livre audio
YouTube, The Home of Vlogging

The rise of video on demand

par 50minutes ...

Collections series Business Stories
Find out how YouTube made video content accessible to all in just 50 minutes!YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform, it has evolved into one of the most popular websites on the internet, with one billion hours of content being watched on the site per day in 2017. Its influence has become so widespread ... En savoir plus

$14.99 CAD ou Gratuit avec Kobo Plus

Aussi disponible en : Livre audio

Find out how YouTube made video content accessible to all in just 50 minutes!YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform, it has evolved into one of the most popular websites on the internet, with one billion hours of content being watched on the site per day in 2017. Its influence has become so widespread
... En savoir plus

Aussi disponible en : Livre audio
Brand Meaning

Meaning, Myth and Mystique in Today’s Brands

par Mark Batey ...

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples ... En savoir plus

$111.30 CAD

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples
... En savoir plus
The Curses of a Thousand Mothers - How We Pursue Joyful Sins

An Executive Self Help Novel, #6

par Thejendra Sreenivas ...

Collections Livre 6 - An Executive Self Help Novel
Q: What is this book about?A: Curses of a Thousand Mothers – How We Pursue Joyful Sins is a sharp, unflinching exploration of the invisible sins woven into modern life. It reveals how your everyday actions, often carried out with pride, convenience, or indifference, create suffering, exploitation, and long-term consequences for people we never see. The book holds up a mirror to the reader and ... En savoir plus

$4.99 CAD ou Gratuit avec Kobo Plus

Q: What is this book about?A: Curses of a Thousand Mothers – How We Pursue Joyful Sins is a sharp, unflinching exploration of the invisible sins woven into modern life. It reveals how your everyday actions, often carried out with pride, convenience, or indifference, create suffering, exploitation, and long-term consequences for people we never see. The book holds up a mirror to the reader and
... En savoir plus
Happiness for All?

Unequal Hopes and Lives in Pursuit of the American Dream

par Carol Graham ...

How the optimism gap between rich and poor is creating an increasingly divided societyThe Declaration of Independence states that all people are endowed with certain unalienable rights, and that among these is the pursuit of happiness. But is happiness available equally to everyone in America today? How about elsewhere in the world? Carol Graham draws on cutting-edge research linking income ... En savoir plus

$17.99 CAD ou Gratuit avec Kobo Plus

How the optimism gap between rich and poor is creating an increasingly divided societyThe Declaration of Independence states that all people are endowed with certain unalienable rights, and that among these is the pursuit of happiness. But is happiness available equally to everyone in America today? How about elsewhere in the world? Carol Graham draws on cutting-edge research linking income
... En savoir plus
Fish Sticks, Sports Bras, & Aluminum

The Politics of Everyday Technologies

par Paul R. Josephson ...

A revealing look at the history, politics, and social meanings behind everyday objects.Who would have guessed that the first sports bra was made out of two jockstraps sewn together or that it succeeded because of federal anti-discrimination laws? What do simple decisions about where to build a road or whether to buy into the carbon economy have to do with Hurricane Katrina or the Fukushima nuclear ... En savoir plus

$17.59 CAD ou Gratuit avec Kobo Plus

A revealing look at the history, politics, and social meanings behind everyday objects.Who would have guessed that the first sports bra was made out of two jockstraps sewn together or that it succeeded because of federal anti-discrimination laws? What do simple decisions about where to build a road or whether to buy into the carbon economy have to do with Hurricane Katrina or the Fukushima nuclear
... En savoir plus
Cannabis Friend Business Plan

par Vincent Diaz ...

This business plan present the prototyped interface of cannabis friend as well as a business plan complete with market research, budget, and financial projections for the seed company Cannabis Friend. ... En savoir plus

$18.99 CAD ou Gratuit avec Kobo Plus

This business plan present the prototyped interface of cannabis friend as well as a business plan complete with market research, budget, and financial projections for the seed company Cannabis Friend.
... En savoir plus
Brand Culture

Modifié par Jonathan Schroeder, Miriam Salzer Morling ...

This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include:the role of consumptionbrand managementcorporate brandingbranding ethicsthe role of advertising.This excellent text ... En savoir plus

$105.99 CAD

This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include:the role of consumptionbrand managementcorporate brandingbranding ethicsthe role of advertising.This excellent text
... En savoir plus

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Die Zukunft des Luxus

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Les lecteurs de ces romans ont aussi aimé

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Influence

YouthNation

YouTube, The Home of Vlogging

Brand Meaning

The Curses of a Thousand Mothers - How We Pursue Joyful Sins

Happiness for All?

Fish Sticks, Sports Bras, & Aluminum

Cannabis Friend Business Plan

Brand Culture

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Meilleures séries dans ce pays : Canada

Wiley Finance

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