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  • International Place Branding Yearbook 2010

    Place Branding in the New Age of Innovation

    par F. Go, R. Govers ...
    Collections series Business and Management (R0)
    The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets. ... En savoir plus

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  • Place Branding

    Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

    par R. Govers, F. Go ...
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  • International Place Branding Yearbook 2012

    Managing Smart Growth and Sustainability

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    This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth. ... En savoir plus

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  • Creative Hubs in Question

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