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1-12 sur 12 résultats pour « frank m go »
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  • International Place Branding Yearbook 2011

    Managing Reputational Risk

    par Frank M. Go, Robert Govers ...
    Collections series Business and Management (R0)
    The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. ... En savoir plus

    $47.99 CAD

  • Restaurant Chains in China

    The Dilemma of Standardisation versus Authenticity

    par Guojun Zeng, Henk J. de Vries, Frank M. Go ...
    Collections series Business and Management (R0)
    This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly ... En savoir plus

    $115.29 CAD

  • Global Innovation and Entrepreneurship

    Challenges and Experiences from East and West

    Modifié par Stephen E. Little, Frank M. Go, Teresa Shuk-Ching Poon ...
    Addressing the wide-ranging challenges of global entrepreneurship and innovation faced by both East and West, this edited volume provides a multi-faceted overview of the complexity facing entrepreneurial firms within global value chains. Viewed from the context of an emerging multi-polar world in which Europe and Asia are seen as major actors, the book explores their relations which are becoming ... En savoir plus

    $166.99 CAD

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  • Consumer-Citizens of China

    The Role of Foreign Brands in the Imagined Future China

    par Kelly Tian, Lily Dong ...
    Collections series Routledge Contemporary China Series
    A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project.This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously ... En savoir plus

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  • Elite China

    Luxury Consumer Behavior in China

    par Pierre Xiao Lu ...
    A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to ... En savoir plus

    $21.99 CAD

  • Design and Ethics

    Reflections on Practice

    Modifié par Emma Felton, Oksana Zelenko, Suzi Vaughan ...
    The value of design for contributing to environmental solutions and a sustainable future is increasingly recognised. It spans many spheres of everyday life, and the ethical dimension of design practice that considers environmental, social and economic sustainability is compelling.Approaches to design recognise design as a practice that can transform human experience and understanding, expanding ... En savoir plus

    $83.81 CAD

  • Encountering the Chinese

    A Modern Country, an Ancient Culture

    par Hu Wenzhong, Cornelius N. Grove, Zhuang Enping ...
    "A classic must-read for everyone coming to work or live in China." - Shelley Warner and Tony Voutas, cross-cultural trainers and founders of Asia Pacific Access Ltd, ChinaChina is in the midst of unprecedented economic and cultural growth. In the last decade alone, China joined the World Trade Organization, hosted the 2008 Olympics and experienced a remarkable, record-high increase in its foreign ... En savoir plus

    $18.99 CAD

  • Handbook of Anthropology in Business

    Modifié par Rita M Denny, Patricia L Sunderland ...
    In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around ... En savoir plus

    $116.99 CAD

  • Understanding Organizations

    Theories and Images

    par Udo Staber ...
    Understanding Organizations: Theories and Images introduces students to the key principles of understanding, designing, and managing organizations in an accessible and practical way. The book provides a conceptual toolkit containing the essential models, theories and concepts needed for working in, managing and evaluating organizations.Key Features:Insightful anecdotes discuss how for- and not-for ... En savoir plus

    $127.99 CAD

  • Enabling the City

    Interdisciplinary and Transdisciplinary Encounters in Research and Practice

    Modifié par Josefine Fokdal, Olivia Bina, Prue Chiles, Liis Ojamäe, Katrin Paadam ...
    Enabling the City is a collaborative book that focuses on how interdisciplinary and transdisciplinary processes of knowledge production may contribute to urban transformation at a local level in the 21st century, striking a balance between enthusiastic support for such transformational potential and a cautious note regarding the persistent challenges to the ethos as well as the practice of inter ... En savoir plus

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  • Reimagining Sustainable Organization

    Perspectives on Arts, Design, Leadership, Knowledge and Project Management

    par Birgit Helene Jevnaker, Johan Olaisen ...
    Collections series Business and Management (R0)
    This open access book reimagines a deeper sustainability in dynamic organization. Offering multiple perspectives on arts, design thinking, leadership, knowledge and project management, Reimagining Sustainable Organization addresses our need for thinking and coping differently when facing the many unknowns of real-life enterprises in society.Drawing on process philosophy, real-world case studies, ... En savoir plus

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  • Routledge Handbook on Consumption

    Modifié par Margit Keller, Bente Halkier, Terhi-Anna Wilska, Monica Truninger ...
    Collections series Routledge International Handbooks
    Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an ... En savoir plus

    $97.99 CAD