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« g scott erickson »

1-12 sur 12 résultats pour « g scott erickson »
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  • New Methods of Market Research and Analysis

    par G. Scott Erickson ...
    New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data ... En savoir plus

    $48.99 CAD

  • From Knowledge to Intelligence

    par Helen Rothberg, G. Scott Erickson ...
    In the New Economy, intelligence will be essential for firms to gain competitive advantage—not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their ... En savoir plus

    $101.68 CAD

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  • The McGraw-Hill 36-Hour Course: Lean Six Sigma

    par Sheila Shaffie, Shahbaz Shahbazi ...
    Collections series McGraw-Hill 36-Hour Courses
    Use your next three-day weekend to develop valuable Lean Six Sigma skillsWith the integration of Lean and Six Sigma, businesses have a potent tool in the never-ending drive to deliver top-quality service and products. But you don’t need to be a Black Belt to build quality and efficiency into all areas of your operation; you just need The McGraw-Hill 36-Hour Course: Lean Six Sigma.Sheila Shaffie ... En savoir plus

    $28.99 CAD

  • Persuasive Business Proposals

    Writing to Win More Customers, Clients, and Contracts

    par Tom Sant ...
    Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his ... En savoir plus

    $9.99 CAD

  • Behind Every Good Decision

    How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

    par Piyanka Jain, Puneet Sharma ...
    There is a misconception in business that the only data that matters is BIG data, and that elaborate tools and data scientists are required to extract any practical information. However, nothing could be further from the truth.If you feel that you can’t understand how to read, let alone implement, these complex software programs that crunch the data and spit out more data, that will no longer be a ... En savoir plus

    $11.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

    par Harvard Business Review ...
    Collections series HBR Guide
    Don't let a fear of numbers hold you back.Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?Whether you're working with data experts or running your own tests, you'll find answers in the ... En savoir plus

    $23.99 CAD ou Gratuit avec Kobo Plus

  • Project Risk Management - The Most Important Methods and Tools for Successful Projects

    par Roland Wanner ...
    Projects fail because of risks that are discovered too late, are ignored or simply are not sought. This statement seems trivial at first glance, but it is not so obvious for many stakeholders. With effective risk management, you keep your project under control and eliminate 90% of all project problems before they occur.This book describes the most important methods and tools how to successfully ... En savoir plus

    $15.99 CAD ou Gratuit avec Kobo Plus

  • Lean Six Sigma Service Excellence

    A Guide to Green Belt Certification and Bottom Line Improvement

    par Gerald Taylor ...
    Written for the typical business professional, Lean Six Sigma Service Excellence effectively translates the concepts of Lean Six Sigma from a manufacturing environment to a service delivery environment. It is a user friendly guide to successfully implementing Lean Six Sigma practices in non-manufacturing organizations. It is also an inexpensive path to Green Belt certification. Mr. Taylor provides ... En savoir plus

    $31.99 CAD

  • A Practitioner's Guide to Business Analytics (PB)

    par Randy Bartlett ...
    Gain the competitive edge with the smart use of business analyticsIn today’s volatile business environment, the strategic use of business analytics is more important than ever. A Practitioners Guide to Business Analytics helps you get the organizational commitment you need to get business analytics up and running in your company. It provides solutions for meeting the strategic challenges of ... En savoir plus

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  • Creating Value with Data Analytics in Marketing

    Mastering Data Science

    par Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa ...
    Collections series Mastering Business Analytics
    This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in ... En savoir plus

    $100.99 CAD

  • The Handbook for Quality Management, Second Edition : A Complete Guide to Operational Excellence

    A Complete Guide to Operational Excellence

    par Thomas Pyzdek, Paul Keller ...
    The definitive guide to organizational excellence--completely updated Fully revised for the latest American Society for Quality (ASQ) Certified Manager of Quality/Organizational Excellence (CMQ/QE) Body of Knowledge, The Handbook for Quality Management: A Complete Guide to Operational Excellence, Second Edition offers in-depth guidance on effectively applying the principles of quality management ... En savoir plus

    $98.99 CAD

  • The Value of Business Analytics

    Identifying the Path to Profitability

    par Evan Stubbs ...
    Collections Livre 43 - Wiley and SAS Business Series
    TURN YOUR CHALLENGES INTO SUCCESSES – LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEEDThis groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you ... En savoir plus

    $38.99 CAD