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« gabriele troilo »

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  • Marketing in Creative Industries

    Value, Experience and Creativity

    par Gabriele Troilo ...
    The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations. This textbook addresses the specific challenges of marketing in the creative industries and applies marketing theory to a wide range of international examples.Marketers in the creative ... En savoir plus

    $68.99 CAD

  • New Directions in Art, Fashion, and Wine

    Sustainability, Digitalization, and Artification

    par Annamma Joy, Deniz Atik, Wided Batat, Stephen Brown, Myriam Brouard, Taylor Brydges, Federica Carlotto, Zeynep Ozdamar Ertekin, A. Fuat Firat, José-Carlos García-Rosell0, Bianca Grohmann1, Claudia E. Henninger2, Celina Jones3, Kathryn A. LaTour4, Aurelie Le Normand5, Jukka Mäkinen6, Johanna Moisander7, Daragh O'Reilly8, Pratibha Ram9, Gabriele Troilo0, Songyi Yan1, Ying Zhu2, Camilo Peña3 ...
    Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strategies in the art, fashion, and wine industries have to be redesigned to reflect these changes. The circular model discussed in this work provides guidance and a vision for systematically moving towards ... En savoir plus

    $120.99 CAD

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  • Design of Business

    Why Design Thinking is the Next Competitive Advantage

    par Roger L. Martin ...
    Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.Why? In The Design of Business, Roger Martin offers a compelling and ... En savoir plus

    $36.99 CAD ou Gratuit avec Kobo Plus

  • Thinking in New Boxes

    A New Paradigm for Business Creativity

    par Alan Iny, Luc De Brabandere ...
    When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now ... En savoir plus

    $11.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Cracked it!

    How to solve big problems and sell solutions like top strategy consultants

    par Bernard Garrette, Corey Phelps, Olivier Sibony ...
    Collections series Business and Management (R0)
    Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn’t come naturally and we haven’t been taught how to do it well. Research shows a host of pitfalls trips us up when we try: We’re quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting ... En savoir plus

    $38.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Marketing Communications

    A European Perspective

    par Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh ...
    Learn the techniques and applications of marketing communications in a European contextMarketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding ... En savoir plus

    $59.99 CAD

  • The Strategy Handbook

    The Secret Sauce to Daily Business Success

    par Jeroen Kraaijenbrink ...
    Executives, Execution, and Empowerment! It is said that actions speak louder than words. Theory has its place, but experience serves invaluable. With experience, you actually learn, iterate, strategize, and improve. Therefore, it's through strategy and execution together that you gain clarity, solidify priorities, create engagement, achieve quantifiable results, and move one step closer to ... En savoir plus

    $14.99 CAD ou Gratuit avec Kobo Plus

  • Designing Experiences

    par J. Robert Rossman, Ph.D., Mathew D. Duerden, Ph.D. ...
    In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly ... En savoir plus

    $31.99 CAD

    Aussi disponible en : Livre audio

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  • Rotman on Design

    The Best on Design Thinking from Rotman Magazine

    Modifié par Roger Martin, Karen Christensen ...
    Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer ... En savoir plus

    $49.99 CAD

  • The Ultimate CELPIP Exam Practice Workbook 2026-2027

    600+ Practice Questions with Expert Explanations and Proven Strategies to Ace Listening, Reading, Writing & Speaking for CLB 10+

    par Geoffrey Palmerston Walters ...
    Master the CELPIP Test with 600+ Practice Questions and Battle-Tested StrategiesStruggling with CELPIP preparation? Confused about what each section really tests? This comprehensive practice workbook delivers everything you need to achieve CLB 9-10 scores and meet your Canadian immigration, citizenship, or professional designation requirements.What Makes This Workbook Different:Unlike generic test ... En savoir plus

    $13.94 CAD ou Gratuit avec Kobo Plus

  • Experience Design

    A Framework for Integrating Brand, Experience, and Value

    par Patrick Newbery, Kevin Farnham ...
    Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how ... En savoir plus

    $24.99 CAD

  • Systems Thinking Strategy

    The New Way to Understand Your Business and Drive Performance

    par Jimmy Brown PhD ...
    Why are some organizations more successful than others? Is it better products? Is it a superior service model? Is it some mixture of the two? Is it merely a matter of lining up the products and services to meet the needs of the marketplace at a particular time? Or did they just get lucky? Many business leaders believe that the answer to these questions is a matter of strategy. Find the right ... En savoir plus

    $5.99 CAD