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  • Digital Transformation

    Understanding Business Goals, Risks, Processes, and Decisions

    par Love Ekenberg, Mathias Cöster, Mats Danielson, Cecilia Gullberg, Gard Titlestad, Alf Westelius, Gunnar Wettergren ...
    Whilst digitisation is far from a new concept, many assume that simply introducing automation and information systems in various forms will be enough to make their organisation’s operations more efficient. This misconception can often lead to disarray and costly mistakes. Digital Transformation: Understanding Business Goals, Risks, Processes, and Decisions shows how to avoid such issues via ... En savoir plus

    $10.99 CAD ou Gratuit avec Kobo Plus

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  • The excellent customer journey experience

    par Mike Hoogveld ...
    The excellent customer journey experience HANDBOOK FOR INTEGRATED MULTICHANNEL MANAGEMENT It continues to get tougher for executives in marketing, sales and service. Their departments refuse to cooperate with one another while the market is changing rapidly. The number of channels for communication and distribution continues to increase due to the on-going advances in digitalisation. Customers and ... En savoir plus

    $62.99 CAD

  • Market Segmentation

    How to Do It and How to Profit from It

    par Malcolm McDonald ...
    Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong.Nothing in business works unless markets ... En savoir plus

    $60.99 CAD

  • Marketing In A Week

    Be A Successful Marketer In Seven Simple Steps

    par Eric Davies ...
    The ability to understand marketing is crucial to anyone who wants to advance their career - whether or not they actually work in marketing.Written by Eric Davies, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to ensure your products or services are marketed successfully.The highly motivational 'in a ... En savoir plus

    $7.99 CAD

  • Project Management

    A practical guide to planning and managing projects

    par Stephen Hartley ...
    Organisations increasingly look to project management to deal with short timeframes, tight budgets, changing requirements and risk management in everyday operations, as well as for major strategic projects. Project management knowledge and skills are now essential for professionals just about everywhere, from teachers, social workers and lawyers, to engineers, builders and accountants.Stephen ... En savoir plus

    $76.94 CAD

  • Strategic Performance Management

    par Bernard Marr, Dina Gray ...
    This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of superior performance. Using many real life case examples this book outlines how organizations can visualize their value creation, design relevant ... En savoir plus

    $138.78 CAD

  • Essential Guide to Operations Management

    Concepts and Case Notes

    par David Bamford, Paul Forrester ...
    This book is a novel treatment of Operations Management. It takes a fresh insight to this increasingly important topic, exploring fundamental principles equally applicable to service and manufacturing situations. The book adapts a strategic stance by providing a framework for effective decision making and is aimed at practising managers who need to design working processes, manage change and make ... En savoir plus

    $56.99 CAD

  • Handbook of CRM

    par Adrian Payne ...
    Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.Based on recent ... En savoir plus

    $115.42 CAD

  • Marketing the Professional Services Firm

    Applying the Principles and the Science of Marketing to the Professions

    par Laurie Young ...
    Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of ... En savoir plus

    $65.99 CAD

  • Construction Management

    New Directions

    par Denny McGeorge, Patrick X. W. Zou ...
    The construction industry faces continual challenges and demands, due to market conditions and coercion by governments, for improvements in safety, quality and cost control, and in the avoidance of contractual disputes. To meet these challenges construction enterprises need to constantly seek new directions and business models in construction management. A number of tools, methods and concepts ... En savoir plus

    $75.99 CAD

  • Strategy Mapping for Learning Organizations

    Building Agility into Your Balanced Scorecard

    par Phil Jones ...
    How can we ensure our strategy will succeed, especially in changing and uncertain times? The answer, as explained in Strategy Mapping for Learning Organizations, is to become a more responsive organization - one that captures its strategy in strategy maps, learns from that strategy and can adapt to deliver results. For anyone involved in managing strategy and performance, applying the powerful ... En savoir plus

    $81.99 CAD

  • Relationship Marketing

    par Martin Christopher, Adrian Payne, David Ballantyne ...
    Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and ... En savoir plus

    $97.55 CAD