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  • Customer Relationship Management

    A Global Perspective

    Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable ... En savoir plus

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  • Marktpsychologie

    Grundlagen und Anwendung

    Collections series Business and Economics (German Language)
    Dieses Buch liefert psychologische Erklärungen für das Verhalten von Menschen auf Märkten. Es beinhaltet einen umfassenden Überblick über psychologische Theorien, die für die Marktpsychologie relevant sind. Die Kernaussagen der Theorien und deren Erkenntnisse werden beschrieben und anhand typischer Fragestellungen aus dem Marktgeschehen illustriert. Die Anwendungsbeispiele stammen überwiegend aus ... En savoir plus

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  • Marktpsychologie

    Grundlagen und Anwendung

    Collections series Business and Economics (German Language)
    Dieses Buch liefert eine psychologische Erklärung für das Verhalten von Menschen auf Märkten. Hierzu beinhaltet es einen umfassenden Überblick über psychologische Theorien, die für die Marktpsychologie relevant sind. Die Kernaussagen der Theorien und deren Erkenntnisse werden beschrieben und anhand typischer Fragestellungen aus dem Marktgeschehen illustriert. Die Anwendungsbeispiele stammen ... En savoir plus

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  • The Psychology of Marketing

    Cross-Cultural Perspectives

    This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the ... En savoir plus

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  • Summary and Analysis of Thinking, Fast and Slow

    Based on the Book by Daniel Kahneman

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    Collections series Smart Summaries
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  • Strategic Performance Management

    This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of superior performance. Using many real life case examples this book outlines how organizations can visualize their value creation, design relevant ... En savoir plus

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  • Social Skills

    The following book talks about the necessary social skills in order to live in harmony with every human being in our environment; it gives specific models and exercices for every reader to acomplish what ever social skill needed. ... En savoir plus

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  • Organisational Behaviour

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    Organizational behaviour is a field of study that investigates the impact that individuals, groups and structures have on behaviour within an organization for the purpose of applying such knowledge towards improving an organization's effectiveness.It is an interdisciplinary field that includes sociology, psychology, communication, and management; and it complements the academic studies of ... En savoir plus

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  • A Deeper Learning Companion for CLIL

    Putting Pluriliteracies into Practice

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    Companies acquire and merge to generate accelerated value growth. But merger integrations pose an enormous challenge to organisations: they are fraught with over-inflated expectations of making rapid synergy gains, laden with pitfalls inherent to complex organisational change, charged with emotion and are often influenced by socio-psychological dynamics. This complicated situation poses risks, and ... En savoir plus

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