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  • Diseñando la propuesta de valor

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    La esencia de Diseñando la propuesta de valor radica en aplicar herramientas a la búsqueda caótica de propuestas de valor que los clientes esperan, y seguir manteniéndolas en consonancia con lo que quieren después de la búsqueda.Hace que las propuestas de valor sean visibles y tangibles para que así sean más fáciles de analizar y gestionar. Se integra perfectamente con el lienzo del modelo de ... En savoir plus

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  • Value Proposition Design

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    The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resistValue Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create ... En savoir plus

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  • HBR's 10 Must Reads Boxed Set (6 Books) (HBR's 10 Must Reads)

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    Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 ... En savoir plus

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