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Relationships in Organizations

A Work Psychology Perspective

Modifié par R. Morrison, H. Cooper-Thomas ...

Collections series Business and Management (R0)
This book is an exploration into the current world of relationships in the workplace. It focuses on the ways in which organizational relationships – be they friendships, superior-subordinate relationships, negative relationships, romantic liaisons or simply membership to a social network – can influence and affect our experience of work. ... En savoir plus

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This book is an exploration into the current world of relationships in the workplace. It focuses on the ways in which organizational relationships – be they friendships, superior-subordinate relationships, negative relationships, romantic liaisons or simply membership to a social network – can influence and affect our experience of work.
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Unconscious Branding

How Neuroscience Can Empower (and Inspire) Marketing

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For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer ... En savoir plus

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For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer
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The Hidden Persuaders

par Vance Packard ...

"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command ... En savoir plus

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Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

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Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and ... En savoir plus

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Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and
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Summary and Analysis of Contagious: Why Things Catch On

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par Worth Books ...

Collections series Smart Summaries
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Unconscious Branding

The Hidden Persuaders

Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

Summary and Analysis of Contagious: Why Things Catch On

The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition

Expanding the Boundaries of Work-Family Research

Well-being

Solving the Strategy Delusion

The Marketing Mavens

Beyond Management

The Essentials of Marketing Research

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Business and Management (R0)

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