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Selling the Invisible

A Field Guide to Modern Marketing

par Harry Beckwith ...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, ... En savoir plus

$13.99 CAD

Aussi disponible en : Livre audio

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves,
... En savoir plus

Aussi disponible en : Livre audio
You, Inc.

The Art of Selling Yourself

par Harry Beckwith, Christine Clifford Beckwith ...

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness ... En savoir plus

$15.99 CAD

Aussi disponible en : Livre audio

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness
... En savoir plus

Aussi disponible en : Livre audio
Görünmeyeni Satmak

par Harry Beckwith ...

Traduit par Ümit Şensoy ...

Gelmiş geçmiş en iyi on pazarlama kitabından biri olarak anılan Görünmeyeni Satmak, hizmet ve ürün pazarlaması arasındaki farkı vurgulayarak hizmet satın almak isteyen müşterinin düşünce tarzını ve hizmet sektörünün işleyişini inceliyor. Ancak, hizmet sektörünü geniş bir çerçevede tanımlayarak, "ürün" gibi görünen, sözgelimi Nike spor ayakkabısının pazarlanmasında bile satışa sürülenin ürünün ... En savoir plus

$8.99 CAD

Gelmiş geçmiş en iyi on pazarlama kitabından biri olarak anılan Görünmeyeni Satmak, hizmet ve ürün pazarlaması arasındaki farkı vurgulayarak hizmet satın almak isteyen müşterinin düşünce tarzını ve hizmet sektörünün işleyişini inceliyor. Ancak, hizmet sektörünü geniş bir çerçevede tanımlayarak, "ürün" gibi görünen, sözgelimi Nike spor ayakkabısının pazarlanmasında bile satışa sürülenin ürünün
... En savoir plus
What Clients Love

A Field Guide to Growing Your Business

par Harry Beckwith ...

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, ... En savoir plus

$11.99 CAD

Aussi disponible en : Livre audio

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale,
... En savoir plus

Aussi disponible en : Livre audio
Unthinking

The Surprising Forces Behind What We Buy

par Harry Beckwith ...

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy ... En savoir plus

$12.99 CAD

Aussi disponible en : Livre audio

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy
... En savoir plus

Aussi disponible en : Livre audio
The Invisible Touch

The Four Keys to Modern Marketing

par Harry Beckwith ...

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships. ... En savoir plus

$12.99 CAD

Aussi disponible en : Livre audio

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
... En savoir plus

Aussi disponible en : Livre audio
Business Class

Etiquette Essentials for Success at Work

par Jacqueline Whitmore ...

Have you forgotten a person's name two minutes after being introduced? Have you wondered which fork to use or how to discreetly pay the check while attending an important business dinner? Have you insulted an international client by mistake and didn't realize it until it was too late? Making these types of errors can get in the way of getting ahead. However, these faux pas can be avoided by ... En savoir plus

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Have you forgotten a person's name two minutes after being introduced? Have you wondered which fork to use or how to discreetly pay the check while attending an important business dinner? Have you insulted an international client by mistake and didn't realize it until it was too late? Making these types of errors can get in the way of getting ahead. However, these faux pas can be avoided by
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The Invisible Promise

A Field Guide to Marketing in an Upside-Down World

par Harry Beckwith ...

Our service economy is dominated by outmoded marketing models from the world of products.The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients.Unlike products, you can’t see, touch, or feel services. Marketing services requires an ... En savoir plus

$17.99 CAD

Aussi disponible en : Livre audio

Our service economy is dominated by outmoded marketing models from the world of products.The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients.Unlike products, you can’t see, touch, or feel services. Marketing services requires an
... En savoir plus

Aussi disponible en : Livre audio
The Hook

How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success

par Richard Krevolin ...

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty.The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the ... En savoir plus

$20.99 CAD

Aussi disponible en : Livre audio

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty.The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the
... En savoir plus

Aussi disponible en : Livre audio
Livre audio

Selling the Invisible

A Field Guide to Modern Marketing

par Harry Beckwith ...

Lu par Jeffrey Jones ...

Version Abrégée

1 heures 36 min

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, ... En savoir plus

$19.99 CAD

Aussi disponible en : eBook

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves,
... En savoir plus

Aussi disponible en : eBook
Livre audio

The Invisible Touch

The Four Keys to Modern Marketing

par Harry Beckwith ...

Lu par George K. Wilson ...

Version Longue

5 heure 39 min

Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful ... En savoir plus

$26.10 CAD ou Gratuit avec Kobo Plus

Aussi disponible en : eBook

Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful
... En savoir plus

Aussi disponible en : eBook
Livre audio

You, Inc.

The Art of Selling Yourself

par Christine Clifford Beckwith, Harry Beckwith ...

Lu par Lisa DeSimone, Martin Ruben ...

Version Longue

5 heure 42 min

Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is YOU—whether it's in a job interview, a social gathering, or ... En savoir plus

$25.99 CAD

Aussi disponible en : eBook

Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is YOU—whether it's in a job interview, a social gathering, or
... En savoir plus

Aussi disponible en : eBook

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Selling the Invisible

You, Inc.

Görünmeyeni Satmak

What Clients Love

Unthinking

The Invisible Touch

Business Class

The Invisible Promise

The Hook

Selling the Invisible

The Invisible Touch

You, Inc.

Liseuses

Applis

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