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« harry wallop »

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  • Consumed

    How We Buy Class in Modern Britain

    par Harry Wallop ...
    ‘Harry Wallop is one of the sharpest and funniest journalists writing in Britain today. He has an instinct for the killer detail that truly brings a story to life.' – Jay RaynerThis is the story of how we became defined by what we consume.Discover what the thickness of froth on your morning coffee or where you buy your jeans really says about you, and the role of retailers and big business in this ... En savoir plus

    $11.99 CAD

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  • Shiny Objects

    Why We Spend Money We Don't Have in Search of Happiness We Can't Buy

    par James A. Roberts ...
    In Shiny Objects, a cross between In Praise of Slowness and The Tipping Point, consumer behavior expert Professor James A. Roberts takes us on a tour of America's obsession with consumerism—pointing out its symptoms, diagnosing specific problems, and offering a series of groundbreaking solutions.Roberts gives practical advice for how to correct the materialistic trends in our lives which lock us ... En savoir plus

    $12.79 CAD ou Gratuit avec Kobo Plus

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    par Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... En savoir plus

    $19.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

    How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

    par Benjamin R. Barber ...
    "Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to ... En savoir plus

    $18.99 CAD

  • Consumer Republic

    Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

    par Bruce Philp ...
    Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a ... En savoir plus

    $13.99 CAD

  • The Complete Idiot's Guide to Great Customer Service

    par Ron Karr ...
    You're no idiot, of course. You skillfully manage your kids' temper tantrums, diplomatically handle office politics, and even pleasantly deal with your friends' bickering. But when it comes to handling customer service, you feel utterly lost. It's time to make great customer service an indispensable part of your daily operation! The Complete Idiot's Guide® to Great Customer Service teaches you how ... En savoir plus

    $12.99 CAD

  • A Behavioral Theory of Elections

    par Jonathan Bendor, Daniel Diermeier, David A. Siegel, Michael M. Ting ...
    Most theories of elections assume that voters and political actors are fully rational. While these formulations produce many insights, they also generate anomalies--most famously, about turnout. The rise of behavioral economics has posed new challenges to the premise of rationality. This groundbreaking book provides a behavioral theory of elections based on the notion that all actors--politicians ... En savoir plus

    $54.99 CAD

  • FutureShop

    How to Trade Up to a Luxury Lifestyle Today

    par Daniel Nissanoff ...
    FutureShop is a book about change. In particular, it's about how our consumer culture is rapidly evolving to allow us to live better, richer lives for less. The catalyst to this change is eBay and similar sites that are quickly growing into mainstream shopping venues and creating unprecedented levels of liquidity for our everyday goods. The wave of the future will be temporary ownership—consumers ... En savoir plus

    Prix courant $7.99 CAD Maintenant $5.99 CAD

  • Home Business: The SECRETS to PINTEREST: How to Create, Promote & Market a Successful MONEY Generating Account

    Business, Income & Social Media, #2

    par Penny King ...
    Collections Livre 2 - Business, Income & Social Media
    Would you like to start a popular Pinterest account?Do you love pinning content for your Pinterest account?Would you like to earn an income from your Pinterest boards?Do you want to set up your boards to maximize engagement with present and future customers?Your business will be left behind if you don't utilise PINTEREST NOW!Pin Like a Professional</... ... En savoir plus

    $3.92 CAD

  • Debt for Sale

    A Social History of the Credit Trap

    par Brett Williams ...
    Credit and debt appear to be natural, permanent facets of Americans' lives, but a debt-based economy and debt-financed lifestyles are actually recent inventions. In 1951 Diners Club issued a plastic card that enabled patrons to pay for their meals at select New York City restaurants at the end of each month. Soon other "charge cards" (as they were then known) offered the convenience for travelers ... En savoir plus

    $31.99 CAD

  • Intercultural Readiness

    Four Competences for Working Across Cultures

    par U. Brinkmann, O. van Weerdenburg ...
    Collections series Business and Management (R0)
    Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty. ... En savoir plus

    $70.99 CAD

  • The Language of Branding

    Theory, Strategies, and Tactics

    par Dawn Lerman, Robert J. Morais, David Luna ...
    The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding ... En savoir plus

    $101.99 CAD