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« heath mcdonald »

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  • Sport Consumer Behaviour

    Marketing Strategies

    par Daniel C Funk, Kostas Alexandris, Heath McDonald ...
    Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.Written by three of the world’s leading sports marketing academics, the book covers all the key ... En savoir plus

    $94.99 CAD

  • Consumer Behaviour in Sport and Events

    par Daniel Funk, Kostas Alexandris, Heath McDonald ...
    Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the ... En savoir plus

    $105.80 CAD

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  • Sport Governance

    par Russell Hoye, Graham Cuskelly ...
    Collections series Sport Management Series
    Sport Governance provides a comprehensive guide to the practical application of governance principles to amateur and professional sport organisations operating at the community, state/provincial, national, and international levels. It presents a balanced view between accepted practice and what contemporary research evidence tells us about a range of governance principles and practices. Organised ... En savoir plus

    $126.99 CAD

  • The Tourism and Leisure Experience

    Consumer and Managerial Perspectives

    Modifié par Dr. Michael Morgan, Dr. Peter Lugosi, Prof. J.R. Brent Ritchie ...
    Collections Livre 44 - Aspects of Tourism
    People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives ... En savoir plus

    $27.99 CAD

  • Sponsorship: For a Return on Investment

    par Guy Masterman ...
    Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen ... En savoir plus

    $384.77 CAD

  • International Perspectives on the Management of Sport

    Modifié par Trevor Slack, Milena Parent ...
    International Perspectives on the Management of Sport is the first multi-contributed book that addresses the various aspects of sport management by some of the most brilliant experts throughout the world. Drawing on the knowledge of international sport management gurus, this book provides cutting-edge ideas from those at the forefront of the industry. A particular emphasis is placed on the rapidly ... En savoir plus

    $229.48 CAD

  • Contemporary Hospitality and Tourism Management Issues in China and India

    par Stephen Ball, Susan Horner, Kevin Nield ...
    This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors’ wealth of theoretical, educational and industry experience. The text will contain ... En savoir plus

    $130.53 CAD

  • Routledge Handbook of Sports Event Management

    Modifié par Jean-Loup Chappelet, Milena Parent ...
    Collections series Routledge International Handbooks
    From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport and multi-sport events.The book adopts a unique ... En savoir plus

    $105.99 CAD

  • Advances in Hospitality and Leisure

    Modifié par Joseph S. Chen ...
    Collections Livre 10 - Advances in Hospitality and Leisure
    AHL strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. Potential readers may retrieve useful texts helping outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning. ... En savoir plus

    $182.99 CAD

  • Advances in Hospitality and Leisure

    Modifié par Joseph S. Chen ...
    Collections Livre 8 - Advances in Hospitality and Leisure
    Assessment and outcomes evaluation have become increasingly important in librarianship. Although initially used in educational contexts to measure student learning, the strategy has migrated to other contexts such as hiring, employee development, overall organizational and institutional successes, measuring the outcomes of projects and operational changes, and self assessment at the personal level ... En savoir plus

    $182.99 CAD

  • Field Guide to Case Study Research in Tourism, Hospitality and Leisure

    par Arch G. Woodside ...
    Collections Livre 6 - Advances in Culture, Tourism and Hospitality Research
    This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict both individual and group case behavior, at the same time ... En savoir plus

    $213.99 CAD

  • Introduction to Tourism

    par Leonard J Lickorish, Carson L Jenkins ...
    An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends. Tourism has changed radically in recent years with the onset of many technological ... En savoir plus

    $94.81 CAD