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« iain brown »

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  • Mastering Marketing Data Science

    A Comprehensive Guide for Today's Marketers

    par Iain Brown ...
    Collections series
    Unlock the Power of Data: Transform Your Marketing Strategies with Data ScienceIn the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through ... En savoir plus

    $80.99 CAD

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  • IT Security Metrics: A Practical Framework for Measuring Security & Protecting Data

    par Lance Hayden ...
    Implement an Effective Security Metrics Project or Program IT Security Metrics provides a comprehensive approach to measuring risks, threats, operational activities, and the effectiveness of data protection in your organization. The book explains how to choose and design effective measurement strategies and addresses the data requirements of those strategies. The Security Process Management ... En savoir plus

    $54.99 CAD

  • Guide to Business Data Analytics

    par IIBA ...
    Guide to Business Data AnalyticsThe Guide to Business Data Analytics provides a foundational understanding of business data analytics concepts and includes developing a framework, key techniques and application, how to identify, communicate, and integrate results, and more. This guide acts as a reference for the practice of business data analytics and is a companion resource for the Certification ... En savoir plus

    $52.99 CAD ou Gratuit avec Kobo Plus

  • Creating Value with Data Analytics in Marketing

    Mastering Data Science

    par Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa ...
    Collections series Mastering Business Analytics
    This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in ... En savoir plus

    $100.30 CAD

  • Interaction Design for Complex Problem Solving

    Developing Useful and Usable Software

    par Barbara Mirel ...
    Collections series Interactive Technologies
    Software for complex problem solving can dazzle people with advanced features and alluring visuals, but when actually put to use it often disappoints and even frustrates users. This software rarely follows the user's own work methods, nor does it give people the degree of control and choice that they truly need.This book presents a groundbreaking approach to interaction design for complex problem ... En savoir plus

    $63.99 CAD

  • Data Analytics Essentials You Always Wanted To Know

    A Practical Guide to Data Analysis Tools and Techniques, Big Data, and Real-World Application for Beginners

    par Dr. Bianca Szasz, Vibrant Publishers ...
    Collections series Self-Learning Management Series
    A Practical Guide to Data Analysis Tools and Techniques, Big Data, and Real-World Application for Beginners. From raw data to actionable insights - journey through the essentials of data analytics!Data analytics is becoming increasingly important in today's data-driven society, and so has the demand for data analysts. Data Analytics Essentials You Always Wanted to Know (Data Analytics Essentials) ... En savoir plus

    $49.59 CAD ou Gratuit avec Kobo Plus

  • Deep Learning A Complete Guide - 2021 Edition

    par Gerardus Blokdyk ...
    Own your Deep Learning Risk with your Deep Learning resource. Be your own consultant: Your Deep Learning risk becomes your reward with this book and its accompanying digital resources. Cultivate an in-house knowledge base with the self-assessment that cuts out expensive consultants and gives you a competitive edge.RISK MANAGEMENTAssess Deep Learning risks and threats from a wide range of sources ... En savoir plus

    $79.99 CAD ou Gratuit avec Kobo Plus

  • Data Science for Decision Makers

    Enhance your leadership skills with data science and AI expertise

    par Jon Howells ...
    Bridge the gap between business and data science by learning how to interpret machine learning and AI models, manage data teams, and achieve impactful results Key FeaturesMaster the concepts of statistics and ML to interpret models and guide decisionsIdentify valuable AI use cases and manage data science projects from start to finishEmpower top data science teams to solve complex problems and ... En savoir plus

    $36.99 CAD ou Gratuit avec Kobo Plus

  • The Analytics Lifecycle Toolkit

    A Practical Guide for an Effective Analytics Capability

    par Gregory S. Nelson ...
    Collections series Wiley and SAS Business Series
    An evidence-based organizational framework for exceptional analytics team resultsThe Analytics Lifecycle Toolkit provides managers with a practical manual for integrating data management and analytic technologies into their organization. Author Gregory Nelson has encountered hundreds of unique perspectives on analytics optimization from across industries; over the years, successful strategies have ... En savoir plus

    $40.99 CAD

  • Predictive Intelligence for Data-Driven Managers

    Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies

    par Uwe Seebacher ...
    Collections series Business and Management (R0)
    This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which ... En savoir plus

    $76.99 CAD

  • Data Analytics and Data Processing Essentials

    par gareth thomas ...
    Introducing Data Analytics and Data Processing Essentials: Unlocking Visualization, SQL, and AI Techniques for Modern Data Science—your comprehensive guide to navigating the fast-paced world of data analytics. Whether you're just starting or looking to elevate your skills, this book provides the essential knowledge and practical tools you need to thrive in today's data-driven industries.Why This ... En savoir plus

    $13.99 CAD ou Gratuit avec Kobo Plus

  • Getting Data Science Done

    Managing Projects From Ideas to Products

    par John Hawkins ...
    Getting Data Science Done outlines the essential stages in running successful data science projects.Data science is a field that synthesizes statistics, computer science and business analytics to deliver results that can impact almost any type of process or organization. Data science is also an evolving technical discipline, whose practice is full of pitfalls and potential problems for managers, ... En savoir plus

    $25.99 CAD