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1-12 sur 12 résultats pour « ian fillis »
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  • The Routledge Companion to Arts Marketing

    Modifié par Ian Fillis, Boram Lee, Adelina Broadbridge ...
    Collections series Routledge Companions in Marketing, Advertising and Communication
    Analysing the complex intersections between artists, creatives and markets, this new and revitalised edition addresses the world that is emerging following and during a period of global crisis.Drawing on a wide range of international expertise, the book explores the impact of the turbulent external environment, including post Covid-19 effects on organisations and artists at community, national and ... En savoir plus

    $474.99 CAD

  • Exploring Cultural Value

    Contemporary Issues for Theory and Practice

    Modifié par Kim Lehman, Ian Fillis, Mark Wickham ...
    Exploring Cultural Value presents ground breaking new research on the use of the cultural value lens to explain and investigate those areas of society where art and culture can have an impact or add value, beyond economic measures. The book develops and advances existing concepts around cultural value, and thus provides a deeper understanding of the impacts and value of the arts and cultural ... En savoir plus

    $115.99 CAD

  • The Routledge Companion to Arts Marketing

    Modifié par Ian Fillis, Boram Lee, Adelina Broadbridge ...
    Collections series Routledge Companions in Marketing, Advertising and Communication
    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy ... En savoir plus

    $97.99 CAD

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  • Design and Creativity

    Policy, Management and Practice

    Modifié par Guy Julier, Liz Moor ...
    Design and other creative industries not only shape our lives in numerous ways, providing 'cultural' goods such as films, music and magazines, but also shape the look and feel of everyday objects and spaces. The creative industries are also important economically; governments and businesses now make considerable efforts to manage creativity for a range of political and economic ends. Does the ... En savoir plus

    $55.99 CAD

  • Managing Change

    par Bernard Burnes ...
    Bernard Burnes is Professor of Organisational Change at Stirling Management School, University of Stirling. ... En savoir plus

    $62.99 CAD

  • Organisational Behaviour

    Individuals, Groups and Organisation

    par Ian Brooks ...
    This new edition has major changes to the text to embrace international contexts and the modern realities of OB. It has proved a popular student choice because it combines relative brevity with thorough coverage and plentiful real-world examples. ... En savoir plus

    $61.99 CAD

  • Relationship Marketing

    A Consumer Experience Approach

    par Steve Baron, Tony Conway, Gary Warnaby ...
    Collections series SAGE Advanced Marketing Series
    The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this?In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a ... En savoir plus

    $108.79 CAD

  • Handbook of Anthropology in Business

    Modifié par Rita M Denny, Patricia L Sunderland ...
    In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around ... En savoir plus

    $116.99 CAD

  • Arts Marketing

    par Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin ...
    Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the ... En savoir plus

    $101.68 CAD

  • Brand Society

    How Brands Transform Management and Lifestyle

    par Martin Kornberger ...
    Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business ... En savoir plus

    $59.99 CAD

  • Arts Governance

    People, Passion, Performance

    par Ruth Rentschler ...
    Collections series Routledge Research in the Creative and Cultural Industries
    Since the crisis in governance which led to a shortage of capable board members, recent years have seen the emergence of the enterprising arts organisation – a development which has led to the need for new types of board members who have a greater understanding of 'mission, money and merit' within a cultural construct.This innovative book explores the world of the arts board member from the unique ... En savoir plus

    $97.55 CAD

  • The Oxford Handbook of Creative Industries

    Modifié par Candace Jones, Mark Lorenzen, Jonathan Sapsed ...
    Collections series Oxford Handbooks
    The Oxford Handbook of Creative Industries is a reference work, bringing together many of the world's leading scholars in the application of creativity in economics, business and management, law, policy studies, organization studies, and psychology. Creative industries research has become a regular theme in academic journals and conferences across these subjects and is also an important agenda for ... En savoir plus

    $49.99 CAD