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« ilse struweg »

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  • Leveraging AI-Powered Marketing in the Experience-Driven Economy

    Modifié par Rhytheema Dulloo, Anand Kurian, Minja Bolesnikov, Ilse Struweg, Kaliyan Mathiyazhagan ...
    Emerging cutting-edge technologies, particularly artificial intelligence (AI), present a shift in the marketing landscape, ushering in Marketing 5.0. It drastically reshapes the way brands engage with customers, and in the Marketing 5.0 era, where experiences are key, businesses must rise above conventional marketing practices to meet consumer demands. By embracing AI-driven technologies and the ... En savoir plus

    $389.59 CAD

  • Strategic Blueprints for AI-Driven Marketing in the Digital Era

    Modifié par Rhytheema Dulloo, Anand Kurian, Minja Bolesnikov, Ilse Struweg, Kaliyan Mathiyazhagan ...
    In the digital landscape, AI-driven marketing reshapes how brands engage with customers, optimize campaigns, and drive growth. Strategic blueprints for AI-driven marketing provide a framework for businesses to leverage advanced technologies like machine learning, natural language processing, and data analytics to enhance decision-making and deliver personalized, impactful experiences. As digital ... En savoir plus

    $216.79 CAD

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    Due to the rapid emergence of the development and use of Analytics and AI in organizations, this book focuses on these aspects related to digital transformation. We are in the midst of the GenAI craze, with prompt engineering, large language models, and AI ethics playing key roles. According to estimates, about 329 million terabytes of data are created each day [https://explodingtopics.com/blog ... En savoir plus

    $76.99 CAD

  • AI in Marketing

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    Modifié par Hannah D. Walters, Rachel M. Hammond ...
    AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently.Divided into four parts, it provides a comprehensive exploration of AI's transformative role in marketing. The first part lays the groundwork, offering foundational ... En savoir plus

    $94.99 CAD

  • Agile AI-Powered Project Management for Modern Delivery Organizations

    Modifié par Otmane Azeroual ...
    Agile AI-powered project management revolutionizes how modern delivery organizations plan, execute, and adapt to business environments. By integrating AI with agile management, teams can leverage data-driven insights, predictive analytics, and automation to enhance decision-making, optimize workflows, and improve project outcomes. AI tools can identify risks, allocate resources, and learn from ... En savoir plus

    $261.59 CAD

  • Strategic Thinking with AI

    Foresight, Tools, and Leadership for the Digital Age

    par Hossein Hakimpour ...
    Collections series Business and Management (R0)
    This book offers a cutting-edge integration of strategic foresight principles with practical applications of artificial intelligence (AI) in business leadership and decision-making. Designed for executives, managers, and educators, it provides a comprehensive roadmap for navigating the complexity and uncertainty of modern strategic environments—often defined by VUCA (Volatility, Uncertainty, ... En savoir plus

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  • Transforming Organizational Culture Through Meta-Driven Human Resources

    Modifié par Habeeb Ur Rahiman, Rashmi Kodikal ...
    In this rapidly evolving business world, organizations must continuously adapt not only in strategy and operations but also to culture. Using data-rich, meta-driven approaches in human resources (HR) can become catalyst for lasting cultural transformation. By aligning workforce analytics, behavioral insights, and adaptive technologies with organizational values and goals, companies can move beyond ... En savoir plus

    $278.39 CAD

  • Enhancing Customer Experience With AI-Powered Marketing

    Modifié par Mahwish Zahara ...
    Delivering a personalized customer experience is critical for modern marketers, with AI tools pivotal to this transformation. By harnessing AI technologies, businesses gain deeper insights into customer behavior, anticipate needs, and tailor interactions. From chatbots that provide instant support to recommendation engines that drive engagement, AI-powered marketing enables brands to connect with ... En savoir plus

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  • AI-Driven Innovations in Product and Service Development

    Modifié par Zakia Hammouch, Ababou Mariame, Mohammed Ouazzani Jamil, Hassan Qjidaa ...
    Artificial intelligence reshapes how products and services are created, designed, and brought to market, enabling organizations to innovate with speed, precision, and personalization. By leveraging AI-driven insights, businesses can identify emerging customer needs, optimize design processes, enhance user experiences, and streamline development cycles. These technologies also reveal new ... En savoir plus

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  • Innovative Approaches to AI-Supported Hybrid and Remote Workplaces

    Modifié par Rajeh Bati Fahad Almasradi, Abdelrehim Awad ...
    As hybrid and remote work models become a part of the modern workforce, organizations turn to artificial intelligence (AI) to enhance productivity, collaboration, and employee well-being across distributed environments. AI-powered tools reshape how teams communicate, manage tasks, and make decisions, offering solutions like intelligent scheduling, virtual assistants, real-time language translation ... En savoir plus

    $260.79 CAD

  • Improving Consumer Engagement in Digital Marketing Through Cognitive AI

    Modifié par Hamed Nozari, Sepideh Samadi, Stavroula Kalogeras ...
    In this rapidly evolving landscape of digital marketing, consumer engagement has become a critical determinant of brand success and customer loyalty. Traditional marketing strategies are no longer sufficient to meet the growing demand for personalized, real-time interaction. AI, natural language processing, machine learning, and predictive analytics offer powerful tools to enhance consumer ... En savoir plus

    $244.79 CAD

  • The Role of AI in Modern Project Management

    Modifié par Salim Bakhit Al Daraai, Araby Madbouly, Stephen O. Aro-Gordon, Preeti Shrivastava ...
    AI is transforming how projects are conceived, planned, governed, executed, and evaluated. After decades of incremental tool support, project management is now crossing a threshold where intelligent systems can anticipate risks before they emerge, optimize schedules and resource plans in minutes, synthesize large volumes of documentation, and support teams in real time. Technologies including ... En savoir plus

    $233.59 CAD