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Absolute Value

What Really Influences Customers in the Age of (Nearly) Perfect Information

par Itamar Simonson, Emanuel Rosen ...

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and ... En savoir plus

$9.99 CAD

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and
... En savoir plus
Valor absoluto

Lo que realmente influye en el consumidor en la era de la (casi) perfecta información

par Emanuel Rosen, Itamar Simonson ...

El consumidor ha cambiado su forma de tomar decisiones de compra • El marketing tiene que cambiar o será ineficiente • El valor absoluto es la suma de variables que considera el consumidor al momento de optar por una compra Yendo en contra de la sabiduría convencional del marketing, Valor absoluto nos muestra qué es lo que realmente influye en la decisión de compra de los consumidores y nos provee ... En savoir plus

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El consumidor ha cambiado su forma de tomar decisiones de compra • El marketing tiene que cambiar o será ineficiente • El valor absoluto es la suma de variables que considera el consumidor al momento de optar por una compra Yendo en contra de la sabiduría convencional del marketing, Valor absoluto nos muestra qué es lo que realmente influye en la decisión de compra de los consumidores y nos provee
... En savoir plus

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

par Eric Ries ...

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned ... En savoir plus

$18.99 CAD

Aussi disponible en : Livre audio

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned
... En savoir plus

Aussi disponible en : Livre audio
Measure What Matters

How Google, Bono, and the Gates Foundation Rock the World with OKRs

par John Doerr ...

**#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.**In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. ... En savoir plus

$17.99 CAD

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**#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.**In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career.
... En savoir plus

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Work Rules!

Insights from Inside Google That Will Transform How You Live and Lead

par Laszlo Bock ...

**A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and ... En savoir plus

$19.99 CAD

Aussi disponible en : Livre audio

**A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and
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The Startup of You (Revised and Updated)

Adapt, Take Risks, Grow Your Network, and Transform Your Career

par Reid Hoffman, Ben Casnocha ...

**The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition“A profound book about self-determination and self-realization.”—Senator Cory Booker“The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project**In this ... En savoir plus

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**The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition“A profound book about self-determination and self-realization.”—Senator Cory Booker“The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project**In this
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The Digital Transformation Playbook

Rethink Your Business for the Digital Age

par David Rogers ...

Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia ... En savoir plus

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Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia
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Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

par Sean Ellis, Morgan Brown ...

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... En savoir plus

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The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level
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The Startup Way

How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

par Eric Ries ...

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.In The Lean ... En savoir plus

Prix courant $16.99 CAD Maintenant $14.99 CAD

Aussi disponible en : Livre audio

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.In The Lean
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The Employee Experience Advantage

How to Win the War for Talent by Giving Employees the Workspaces they Want, the Tools they Need, and a Culture They Can Celebrate

par Jacob Morgan ...

Research Shows Organizations That Focus on Employee Experience Far Outperform Those That Don'tRecently a new type of organization has emerged, one that focuses on employee experiences as a way to drive innovation, increase customer satisfaction, find and hire the best people, make work more engaging, and improve overall performance. The Employee Experience Advantage is the first book of its kind ... En savoir plus

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Research Shows Organizations That Focus on Employee Experience Far Outperform Those That Don'tRecently a new type of organization has emerged, one that focuses on employee experiences as a way to drive innovation, increase customer satisfaction, find and hire the best people, make work more engaging, and improve overall performance. The Employee Experience Advantage is the first book of its kind
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11 Rules for Creating Value in the Social Era

par Nilofer Merchant ...

The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently-but how do you really capitalize on that?In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review’s line of digital books (HBR Singles), social ... En savoir plus

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The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently-but how do you really capitalize on that?In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review’s line of digital books (HBR Singles), social
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Designing for Growth

A Design Thinking Tool Kit for Managers

par Tim Ogilvie, Jeanne Liedtka ...

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to ... En savoir plus

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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to
... En savoir plus

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Absolute Value

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The Lean Startup

Measure What Matters

Work Rules!

The Startup of You (Revised and Updated)

The Digital Transformation Playbook

Hacking Growth

The Startup Way

The Employee Experience Advantage

11 Rules for Creating Value in the Social Era

Designing for Growth

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