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Practitioner's Guide To Digital Platform Business, A

par Chiraphol N Chiyachantana, David K Ding, Jack J Hong ...

This book is a practitioner's guide to digital business models for entrepreneurs, business executives, MBA and undergraduate students. Balancing both frameworks and real-life case studies, it provides readers with the tools for creating successful businesses in the digital age, while at the same time serving as a cautionary tale for those who value businesses by the technology they wield and not ... En savoir plus

$32.99 CAD

This book is a practitioner's guide to digital business models for entrepreneurs, business executives, MBA and undergraduate students. Balancing both frameworks and real-life case studies, it provides readers with the tools for creating successful businesses in the digital age, while at the same time serving as a cautionary tale for those who value businesses by the technology they wield and not
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Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers

par Alexander Osterwalder, Yves Pigneur ...

Collections Livre 1 - The Strategyzer Series
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" ... En savoir plus

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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas"
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Crossing the Chasm, 3rd Edition

Marketing and Selling Disruptive Products to Mainstream Customers

par Geoffrey A. Moore ...

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of ... En savoir plus

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The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of
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Reinvent

Navigating Business Transformation in a Hyperdigital Era

par Faisal Hoque ...

**#1 WALL STREET JOURNAL BESTSELLERSilver for Best Business Book in the 2023 Globee® Awards for BusinessThe 21st Annual American Business Awards®2023 Best Business Book of The Year | Silver Stevie WinnerThinkers50 2023 Distinguished Achievement Award for Strategy Shortlist14th Annual Awards | American Books Fest | 2023 International Book AwardsIBA Best Business Book in the Category of Business: ... En savoir plus

$10.99 CAD ou Gratuit avec Kobo Plus

Aussi disponible en : Livre audio

**#1 WALL STREET JOURNAL BESTSELLERSilver for Best Business Book in the 2023 Globee® Awards for BusinessThe 21st Annual American Business Awards®2023 Best Business Book of The Year | Silver Stevie WinnerThinkers50 2023 Distinguished Achievement Award for Strategy Shortlist14th Annual Awards | American Books Fest | 2023 International Book AwardsIBA Best Business Book in the Category of Business:
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The Digital Transformation Playbook

Rethink Your Business for the Digital Age

par David Rogers ...

Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia ... En savoir plus

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Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia
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Driving Digital Strategy

A Guide to Reimagining Your Business

par Sunil Gupta ...

A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point ... En savoir plus

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Harvard Business Review on Aligning Technology with Strategy

par Harvard Business Review ...

Most companies waste billions of dollars on technology. Don't be one of them.If you need the best practices and ideas for unleashing technology's strategic potential--but don't have time to find them--this book is for you. Here are eight inspiring and useful perspectives, all in one place. This collection of HBR articles will help you:- Clarify corporate strategy with your IT department- Fund only ... En savoir plus

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Creating and Delivering Your Value Proposition

Managing Customer Experience for Profit

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In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value ... En savoir plus

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Performance Partnerships

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The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to ... En savoir plus

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The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to
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Talent Wins

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Radical Advice for Reinventing Talent--and HRMost executives today recognize the competitive advantage of human capital, and yet the talent practices their organizations use are stuck in the twentieth century.Typical talent-planning and HR processes are designed for predictable environments, traditional ways of getting work done, and organizations where "lines and boxes" still define how people ... En savoir plus

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Radical Advice for Reinventing Talent--and HRMost executives today recognize the competitive advantage of human capital, and yet the talent practices their organizations use are stuck in the twentieth century.Typical talent-planning and HR processes are designed for predictable environments, traditional ways of getting work done, and organizations where "lines and boxes" still define how people
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Harvard Business Review Project Management Handbook

How to Launch, Lead, and Sponsor Successful Projects

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The one primer you need to launch, lead, and sponsor successful projects.We're now living in the project economy. The number of projects initiated in all sectors has skyrocketed, and project management skills have become essential for every leader and manager. Still, project failure rates remain extremely high. Why? Leaders oversee too many projects and have too little visibility into them.
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The Best Service is No Service

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In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong—eliminating the need for service is the best way to satisfy customers. To be successful, companies need to treat ... En savoir plus

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In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong—eliminating the need for service is the best way to satisfy customers. To be successful, companies need to treat
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Practitioner's Guide To Digital Platform Business, A

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