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Meilleures séries dans ce pays : Canada

1-12 sur 12 résultats pour « james agarwal »
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  • Customer Relationship Marketing: Theoretical And Managerial Perspectives

    par Naresh K Malhotra, James Agarwal ...
    'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages ... En savoir plus

    $50.99 CAD

  • Emerging Issues in Global Marketing

    A Shifting Paradigm

    Modifié par James Agarwal, Terry Wu ...
    Collections series Business and Management (R0)
    This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge ... En savoir plus

    $256.99 CAD

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  • The Management of Small and Medium Enterprises

    Modifié par Matthias Fink, Sascha Kraus ...
    Collections series Routledge Studies in Small Business
    Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.Collecting work from dozens of leading scholars in ... En savoir plus

    $97.55 CAD

  • The Science of Science Policy

    A Handbook

    Modifié par Julia I. Lane, Kaye Husbands Fealing, John H. Marburger, III, Stephanie S. Shipp ...
    Collections series Innovation and Technology in the World Economy
    Basic scientific research and technological development have had an enormous impact on innovation, economic growth, and social well-being. Yet science policy debates have long been dominated by advocates for particular scientific fields or missions. In the absence of a deeper understanding of the changing framework in which innovation occurs, policymakers cannot predict how best to make and manage ... En savoir plus

    $104.99 CAD

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    par Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... En savoir plus

    $384.99 CAD

  • Effective Human Resources Management in Small and Medium Enterprises: Global Perspectives

    Modifié par Carolina Machado, Pedro Melo ...
    Effective Human Resource Management (HRM) methods are essential in tackling today’s employment challenges and changes. As Small and Medium Enterprises (SMEs) continue to flourish, identifying HRM strategies and practices are necessary for these organizations to obtain a competitive management model. Effective Human Resources Management in Small and Medium Enterprises: Global Perspectives addresses ... En savoir plus

    $195.19 CAD

    PRÉCOMMANDER

  • The Oxford Handbook of Human Resource Management

    Modifié par Peter Boxall, John Purcell, Patrick Wright ...
    Collections series Oxford Handbooks
    HRM is central to management teaching and research, and has emerged in the last decade as a significant field from its earlier roots in Personnel Management, Industrial Relations, and Industrial Psychology. People Management and High Performance teams have become key functions and goals for manager at all levels in organizations. The Oxford Handbook brings together leading scholars from around the ... En savoir plus

    $67.19 CAD

  • The Future of Global Business

    A Reader

    Modifié par Michael Czinkota, Ilkka Ronkainen ...
    In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.Editors Michael R. Czinkota and Ilkka A. Ronkainen use ... En savoir plus

    $219.86 CAD

  • Conducting Market Research for International Business

    par S. Tamer Cavusgil, John Riesenberger, Gary Knight, Attila Yaprak ...
    Conducting Market Research for International Business is designed to help managers and scholars understand the fundamentals of international market research. It offers a comprehensive treatment of the research issues that international business managers face when contemplating market entry, engaging buyers in foreign markets, maintaining and growing market share, and expanding to newer ... En savoir plus

    $8.99 CAD

  • The Oxford Handbook of Strategic Sales and Sales Management

    Modifié par David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy ...
    Collections series Oxford Handbooks
    The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the ... En savoir plus

    $57.59 CAD

  • Organizational Behavior

    A Management Challenge

    par Linda K. Stroh, Gregory B. Northcraft, Margaret A. Neale, (Co-author) Mar Kern, (Co-author) Chr Langlands ...
    This textbook in Organizational Behavior is appropriate for undergraduate as well as MBA students of management and psychology. Very readable, this textbook, authored by accomplished Management professors, will focus on the latest research in OB. ... En savoir plus

    $83.81 CAD

  • Global Outsourcing and Offshoring

    An Integrated Approach to Theory and Corporate Strategy

    Modifié par Farok J. Contractor, Vikas Kumar, Sumit K. Kundu, Torben Pedersen ...
    Companies are increasingly asking which of their value chain activities are best performed within their own company and which may be outsourced. In addition, they are also considering which pieces of their value chain may be better performed abroad. These interrelated decisions concerning outsourcing and offshoring have not only changed entire industries, they have also transformed the lives of ... En savoir plus

    $62.99 CAD