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« jane bourke »

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  • SURVEY & QUESTIONNAIRE DESIGN

    Collecting Primary Data to Answer Research Questions

    par Justin Doran, Ann Kirby, Jane Bourke ...
    "SURVEY & QUESTIONNAIRE DESIGN: Collecting Primary Data to Answer Research Questions" presents practice-oriented guidance on survey and questionnaire design, as well as exercises and video presentations, to assist you in your research. It is based on lecture notes and hand-outs used by the authors in the various classes they have taught over the past number of years. Within the research process, ... En savoir plus

    $20.00 CAD ou Gratuit avec Kobo Plus

  • Introduction to Applied Econometrics Analysis Using Stata

    par Justin Doran, Ann Kirby, Jane Bourke ...
    Applied econometric analysis is used across many disciplines and in many branches of economics. Increasingly, data is becoming more readily available and software has become more powerful, enabling the analysis of numerous economic phenomenon. The aim of this ebook is to guide the student through applied econometric examples, using real world data. The focus is on using statistical software, in ... En savoir plus

    $19.99 CAD ou Gratuit avec Kobo Plus

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  • Marketing Metrics

    The Definitive Guide to Measuring Marketing Performance

    par Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...
    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... En savoir plus

    $54.99 CAD

  • Phenomenological Research Methods

    par Clark Moustakas ...
    In this volume, Clark Moustakas clearly discusses the theoretical underpinnings of phenomenology, based on the work of Husserl and others, and takes the reader step-by-step through the process of conducting a phenomenological study. His concise guide provides numerous examples of successful phenomenological studies from a variety of fields including therapy, health care, victimology, psychology ... En savoir plus

    $64.79 CAD

  • Focus Groups as Qualitative Research

    par David L Morgan ...
    Collections series Qualitative Research Methods
    From the First Edition:"Continues the high quality of previously published volumes in the Sage series on qualitative research methods. . . . Useful and instructive. . . . David L. Morgan deals with a number of practical issues concerning the conduct of focus groups, such as the degree of moderator involvement and group size. . . . Provides ample illustrations . . . and thought-provoking advice for ... En savoir plus

    $45.59 CAD

  • Research Methods

    par Steve Chapman, Patrick McNeill, Patrick McNeill ...
    Since its first edition in 1985, Patrick McNeill's Research Methods has become a classic introductory text for students of sociology at A level and in undergraduate courses as well as for a range of specialists in education, business, social care and medicine who need a brief but authoritative account of how sociologists set about conducting research.After a brief overview of the history of ... En savoir plus

    $83.99 CAD

  • The Active Interview

    par James A. Holstein, Jaber F. Gubrium ...
    Collections series Qualitative Research Methods
    "The book provides an academic basis for discussion and development of active interviewing methods. . . . The ideas raised. . . will be interesting and valuable to those involved in developing new methodologies in qualitative research and interviewing."--Helen Masey in Social Research Association NewsThe interpretive turn in social science has taken the interview and turned it upside down. Once ... En savoir plus

    $45.59 CAD

  • Principles of Pricing

    An Analytical Approach

    par Rakesh V. Vohra, Lakshman Krishnamurthi ...
    Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi ... En savoir plus

    $73.99 CAD

  • Qualitative Research Interviewing

    Biographic Narrative and Semi-Structured Methods

    par Tom Wengraf ...
    `Wengraf provides a comprehensive theoretical and practical guide to the planning, conduct, and interpretative analysis of data by semi-structured interviewing methods. Forthright and frank in his comments about the limitations and practical implications of varying choices which investigators have to make in designing their research projects. Reading this text is like having a tough but expert and ... En savoir plus

    $127.99 CAD

  • Social Network Analysis and Education

    Theory, Methods & Applications

    par Brian V. Carolan ...
    This book provides an introduction to the theories, methods, and applications that constitute the social network perspective. Unlike more general texts, this title is designed for those current and aspiring educational researchers learning how to study, conceptualize, and analyze social networks. The author′s main intent is to encourage you to consider the social network perspective in light of ... En savoir plus

    $108.79 CAD

  • The Logic Model Guidebook

    Better Strategies for Great Results

    par Lisa Wyatt Knowlton, Cynthia C. Phillips ...
    The Logic Model Guidebook offers clear, step-by-step support for creating logic models and the modeling process in a range of contexts. Lisa Wyatt Knowlton and Cynthia C. Phillips describe the structures, processes, and language of logic models as a robust tool to improve the design, development, and implementation of program and organization change efforts. The text is enhanced by numerous visual ... En savoir plus

    $87.19 CAD

  • Analyzing and Reporting Focus Group Results

    par Richard A. Krueger ...
    Collections series Focus Group Kit
    Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles ... En savoir plus

    $87.99 CAD