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« jason boldt »

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  • Commercialize: How to Monetize, Sell, and Market Productized Offerings in Professional Services

    Commercialize, a follow-on book to Productize, explores why commercializing new services and product concepts is the most significant stall point when B2B services organizations productize their offerings - and shows you how to successfully package, market, and sell your offerings to grow revenue.What makes Commercialize unique is its emphasis on the particular context of B2B professional services ... En savoir plus

    $12.99 CAD ou Gratuit avec Kobo Plus

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  • The New Solution Selling : The Revolutionary Sales Process That is Changing the Way People Sell: The Revolutionary Sales Process That is Changing the Way People Sell

    The Revolutionary Sales Process That is Changing the Way People Sell

    par Keith M. Eades ...
    THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENTThe long-awaited sequel to Solution Selling, one of history's most popular selling guidesNearly 10 years ago, the influential bestseller Solution Selling literally rewrote the rules for selling big-ticket, long-cycle products. The New Solution Selling expands the classic text's cases, examples ... En savoir plus

    $37.99 CAD

  • Productize

    par Eisha Armstrong ...
    More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming ... En savoir plus

    $12.99 CAD ou Gratuit avec Kobo Plus

  • Perfect Phrases for Setting Performance Goals

    Collections series Perfect Phrases Series
    Set the bar for outstanding performanceA follow-up to the top-selling Perfect Phrases for Performance Reviews, this book provides managers with phrases and goals that describe expected future performance from their direct reports. A timesaving job aid for any performance review or plan, the book:Makes it easy for managers to set high performance goals for executives, management, or non-managers ... En savoir plus

    $11.99 CAD

  • Sales Growth

    Five Proven Strategies from the World's Sales Leaders

    The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and ... En savoir plus

    $24.99 CAD

  • Lean Selling

    Slash Your Sales Cycle and Drive Profitable, Predictable Revenue Growth by Giving Buyers What They Really Want

    Excerpts of Advance Praise for Lean Selling “Lean Selling is the most important sales management book of the last 25 years. It shows us why 90% of today’s sales processes are broken. This book will change forever the way you sell and manage.”Al Davidson President, Strategic Sales & Marketing, Inc.“Most sales leaders struggle to get their entire sales team to perform at the level of their ‘A ... En savoir plus

    $11.99 CAD

  • Measuring Performance

    Collections series Pocket Mentor
    Organizations want--and need--to track the changes in their overall performance. And the divisions, units, teams, and individuals within these organizations engage in similar success measurement. Performance Measurement explains the importance of regularly monitoring your group's performance and introduces formal measurement practices. You'll learn to Apply a disciplined process to performance ... En savoir plus

    $15.99 CAD ou Gratuit avec Kobo Plus

  • Real Business of IT

    How CIOs Create and Communicate Value

    If you're a general manager or CFO, do you feel you're spending too much on IT or wishing you could get better returns from your IT investments? If so, it's time to examine what's behind this IT-as-cost mind-set.In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mind-set stems from IT leaders' inability to communicate about the business value they create-so CIOs ... En savoir plus

    $41.99 CAD ou Gratuit avec Kobo Plus

  • Business Restructuring

    An Action Template for Reducing Cost and Growing Profit

    par Carla Zilka ...
    An effective, long-term strategy for maintaining corporate growth, profit and competitive edgeDepicting a progressive emergent framework for long-term growth, profitability, and success, Business Restructuring: An Action Template for Reducing Cost and Growing Profit employs an integrated approach incorporating several of the most popular methodologies and best-in-class practices into a single ... En savoir plus

    $53.99 CAD

  • Go To Market Strategy

    In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning ... En savoir plus

    $126.41 CAD

  • Manager's Guide to Business Planning

    Get the business results you want by creating and executing a solid plan!One simple thing usually makes the difference between business success and failure: a well-laid plan. Whether you want to enact a long-term strategic initiative or set short-term revenue targets, Manager’s Guide to Business Planning provides the tools and techniques for developing a workable plan everyone will support. You’ll ... En savoir plus

    $28.99 CAD

  • Business Model Canvas A Complete Guide - 2021 Edition

    This Business Model Canvas Guide is DIFFERENT from books you're used to. If you're looking for a textbook, this is not for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Business Model Canvas challenges you're facing and generate better solutions to solve those problems.Ask ... En savoir plus

    $79.99 CAD ou Gratuit avec Kobo Plus