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« jason hecht »

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  • Economic Issues Today

    Alternative Approaches

    par Robert B. Carson, Wade L. Thomas, Jason Hecht ...
    Written in non-technical, everyday language that is accessible to the undergraduate audience, and requiring no background in economic analysis, this acclaimed text provides a unique approach to understanding what the practice of economics is all about. The authors address fourteen current economic issues, covering both micro- and macro-economics, and offer analyses and proposed solutions for each ... En savoir plus

    $100.30 CAD

  • Macroeconomic Issues Today

    Alternative Approaches

    par Robert B. Carson, Wade L. Thomas, Jason Hecht ...
    Now revised and updated to reflect critical changes in economic policy since the last edition, Macroeconomic Issues Today, Eighth Edition, provides Conservative, Liberal, and Radical interpretations and solutions for seven current macroeconomic issues, including all-new coverage of the Social Security debate. An instructor's manual with a test bank and discussion questions is available to ... En savoir plus

    $114.04 CAD

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    A Complete Comprehensive Guide For Large and Small Businesses on How to Take Advantage of All the Advertising Media Available on the Internet

    par Robert Noll, Anne Brashier ...
    Written for: Accountants, Doctors, Lawyers, Realtors, Insurance Brokers, Artists, all MLM Reps, Retail Stores...Any type of small to medium-size business interested in FREE ways to advertise on the internet. Email Marketing - Spam or a viable means of advertising? Classifieds - Quick ways to list your company or business for FREE. Search - Google, Yahoo, Bing and More...Easy Placement and all for ... En savoir plus

    $11.99 CAD ou Gratuit avec Kobo Plus

  • Why Is Your Name Upside Down?

    Stories From a Life in Advertising

    par David Oakley ...
    Don't do things that people will remember. Do things that people will never forget. Like eating a fishing worm to make a point. Why is Your Name Upside Down? is a collection of hilariously entertaining stories from award-winning creative director David Oakley's adventures in advertising. For over 25 years, David has been creating provocative brand stories and experiences that people want to share. ... En savoir plus

    $6.99 CAD ou Gratuit avec Kobo Plus

  • The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency

    par Kotaro Sugiyama, Tim Andree ...
    The breakthrough marketing strategy from the world's most innovative advertising agencyOne of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross ... En savoir plus

    $36.99 CAD

  • The Branded Mind

    What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

    par Erik Du Plessis ...
    The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to ... En savoir plus

    $46.99 CAD

  • 129 More Seminar Speaking Success Tips

    par David R. Portney ...
    Each of these tips is like a piece of gold in your hand … and that means cash in your pocket.Public speaking and seminars remain as the perfect marketing and advertising solution to promote any business, service, product, charity, issue, or cause.Hence, this book you’re reading right now. And just in case you haven’t noticed, the title of this book is 129 More Seminar Speaking Success Tips because ... En savoir plus

    $9.61 CAD ou Gratuit avec Kobo Plus

  • Marketing to the New Majority

    Strategies for a Diverse World

    par David Burgos, Ola Mobolade ...
    Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the "general market" as a separate audience from ethnic consumers, rather than acknowledging that the new mainstream is itself ... En savoir plus

    $17.59 CAD

  • The Face-to-Face Book

    Why Real Relationships Rule in a Digital Marketplace

    par Ed Keller, Brad Fay ...
    **THE BEST MARKETING BOOK OF THE YEARWinner of the American Marketing Association’s Berry-AMA prize**In 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American continent flocking to the West Coast in search of fortune. The Gold Rush brought wealth to some, but most left empty-handed.Today, marketing consultants Ed Keller and Brad Fay say social ... En savoir plus

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  • 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

    par Tom Feltenstein ...
    Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS!A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE ... En savoir plus

    $24.79 CAD

  • The Mighty Marketer: Your Guide to Making More Money as a Freelance Medical Writer

    par Lori De Milto ...
    Learn everything you need to know to make more money in freelance medical writing in this easy-to-follow marketing guide. Whether you’re a new or seasoned freelancer, you’ll discover proven, practical steps to start marketing your business in days.Discover how to rise above the crowd of freelance medical writers and develop high-impact, low- or no-cost marketing tools. Learn the secrets to getting ... En savoir plus

    $4.11 CAD

  • Build & Market Your Business with Google

    A Step-By-Step Guide to Unlocking the Power of Google and Maximizing Your Online Potential

    par Gabriela Taylor ...
    Collections series Give Your Marketing a Digital Edge
    How can your business make the most of the vast array of tools that Google has to offer? There is no doubt that we have a massive reliance on Google for our entire online experience. People worldwide are googling more than a billion times a day to find information, but Google is not just the world's number one search engine.   It offers a raft of services from the familiar YouTube to others you ... En savoir plus

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