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  • 說理I:任何場合都能展現智慧、達成說服的語言技術

    Thank You for Arguing I: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

    Collections Livre 1 - 說理
    ★哈佛大學跨學院必讀書單TOP10★全美3,000多門大學課程指定閱讀★《紐約時報》教育榜暢銷書★AMAZON分類銷售NO.1★《彭博商業週刊》《赫芬頓郵報》《衛報》《泰晤士報》等國際重要媒體熱烈報導★ 全球授權12種語言如何在各種場合開啟話題,如何透過言談被喜愛,是不分行業、每個人都必須學習的核心技能!►►如何透過語言發揮魅力,成為具有影響力的說服者?►►如何精準表達,改善溝通,用最簡潔有力的方式建立共識?►►如何運用聽眾的想法與期待,找到說服缺口,讓聽眾對你的提議買單?學會各種場合下皆可使用的說服手段只要與人互動,就必須面對要說服他人,或被人說服的情境,不管是想向政治立場相左的朋友拉票,還是與伴侶爭執孩子的教育方式,甚至是讓交通警察放你一馬。遇到意見分歧,無法產生共識的原因千百種,但歸根究底在於不懂影響人心的技術。本書細細剖析經兩千五百年千錘百鍊的經典說話術,將亞里斯多德著名的說理.. ... En savoir plus

    $16.99 CAD

  • Thank You for Arguing, Fourth Edition (Revised and Updated)

    What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

    par Jay Heinrichs ...
    The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully“Cross Cicero with David Letterman and you get Jay Heinrichs.”—Joseph Ellis, Pulitzer Prize–winning author of The Quartet and American SphinxNow in its fourth edition, Jay Heinrichs’s Thank You for Arguing is your master class in the art of ... En savoir plus

    $9.99 CAD

  • Guía de Aristóteles para la autopersuasión

    par Jay Heinrichs ...
    En otro tiempo, la retórica se erigió como la columna vertebral de la educación de las élites. Alejandro Magno la usó para forjar imperios; Shakespeare, para crear obras maestras; y Martin Luther King Jr., para encender la llama de la democracia. Ahora, esta herramienta milenaria nos ayudará a tomar las riendas de nuestra propia vida. No a través de frases motivacionales vacías, sino con ... En savoir plus

    $14.99 CAD ou Gratuit avec Kobo Plus

  • How to Argue with a Cat

    A Human's Guide to the Art of Persuasion

    par Jay Heinrichs ...
    Learn how to persuade cats—the world’s most skeptical and cautious negotiators—with this primer on rhetoric and argument from the New York Times bestselling author of Thank You for Arguing!Cats are skilled manipulators who can talk you into just about anything without a single word (or maybe a meow or two). They can get you to drop whatever you’re doing and play with them. They can make you serve ... En savoir plus

    Prix courant $14.99 CAD Maintenant $11.99 CAD

  • Word Hero

    A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever

    par Jay Heinrichs ...
    Yes, it’s true: you can learn how to be a verbal wizard!Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe? Ever read a great quote and think I could never come up with anything that clever?Daunting as it may seem, there’s nothing mystical about witcraft. Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some ... En savoir plus

    $11.99 CAD

  • Aristotle's Guide to Self-Persuasion

    How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life

    par Jay Heinrichs ...
    Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun—from the New York Times bestselling author of Thank You for ArguingRhetoric once sat at the center of elite education. Alexander the Great, Shakespeare, and Martin Luther King, Jr., used it to build empires, write ... En savoir plus

    $16.99 CAD

  • The Gravity Well

    THE ANSWER TO AMERICA'S RENEWAL LIES DIRECTLY ABOVE US.The Gravity Well reveals an astronomical mystery while offering the best promise for our nation's future. What is the Gravity Well?A deep hole in space,A force that presses us to Earth,An obstacle stretching a million miles up and out, with us at the bottom,And our generation's most promising challenge.Conquering the Well offers our best hope ... En savoir plus

    $13.99 CAD ou Gratuit avec Kobo Plus

  • Cómo discutir con un gato

    Una guía de persuasión pensada para humanos

    par JAY HEINRICHS ...
    • Un original e ingenioso manual de retórica y argumentación.• Una obra basada en el brillante arte de persuasión de los gatos.• Del autor del superventas “¡Gracias por discutir!”Jay Heinrichs, el autor que ha modernizado los principios de la retórica, vuelve con una original introducción al arte de la persuasión inspirada en los negociadores más hábiles del planeta: los gatos. Combinando el humor ... En savoir plus

    $8.97 CAD

  • 說理Ⅱ:後真相時代穿透分歧、建立共識的思維技術

    Thank You for Arguing II: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

    Collections Livre 2 - 說理
    ★哈佛大學跨學院必讀書單TOP10★全美3,000多門大學課程指定閱讀★《紐約時報》教育榜暢銷書★AMAZON分類銷售NO.1★《彭博商業週刊》《赫芬頓郵報》《衛報》《泰晤士報》等國際重要媒體熱烈報導★ 全球授權12種語言如何掌握具有說服力的語言與文字,是不分行業、每個人都必須學習的核心技能!►歐巴馬與川普都有強大的說服力,他們如何想?又是怎麼說?►► 為什麼財星五百企業、常春藤盟校、NASA和五角大廈都要學習修辭學技巧?在溝通不受重視的時代,使用說理的力量建立共識「後真相」時代,群眾以自己的基本價值劃下界線,自成一群,對立加劇,彼此攻訐不斷。如果不能養成論辯與對話的能力,那麼社會將陷入不思考、不溝通,難以進步的窘境。本書帶來經兩千五百年千錘百鍊的經典說服技術,告訴你在表達之前,該如何構思;構思之後,又該如何表達,透過各種修辭與比喻技巧,穿透歧見的圍牆。學會修辭 ... En savoir plus

    $16.99 CAD

  • Gracias por Discutir

    Lo que Aristóteles, Lincoln y los Simpson pueden enseñarte sobre el arte de la persuasión

    par JAY HEINRICHS ...
    Este libro se ha convertido en un clásico en los Estados Unidos, con más de diez años de éxito de ventas consecutivos, y convirtiéndose en lectura obligatoria en muchísimas universidades. Ahora llega por primera vez en castellano, y lo hace de la mano de su tercera revisión actualizada.Es una verdadera clase maestra en el arte de la persuasión, enseñada entre otros por los Simpson, Winston ... En savoir plus

    $8.97 CAD

  • Livre audio

    Thank You for Arguing, Third Edition

    What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

    par Jay Heinrichs ...
    Lu par Jay Heinrichs ...

    Version Longue

    14 heure 34 min

    A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated.The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' ... En savoir plus

    $29.99 CAD

  • Woodlot Management

    Storey's Country Wisdom Bulletin A-70

    par Jay Heinrich ...
    Collections Livre 70 - Storey Country Wisdom Bulletin
    Since 1973, Storey's Country Wisdom Bulletins have offered practical, hands-on instructions designed to help readers master dozens of country living skills quickly and easily. There are now more than 170 titles in this series, and their remarkable popularity reflects the common desire of country and city dwellers alike to cultivate personal independence in everyday life. ... En savoir plus

    $4.99 CAD