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  • Taking the Reins as CIO

    A Blueprint for Leadership Transitions

    Collections series Business and Management (R0)
    An executive’s transition into any leadership role can be a challenge. Such transitions do not always go smoothly, and the negative consequences can be significant. This is particularly so for Chief Information Officers (CIOs), as the role has evolved significantly over the years yet remains deeply ambiguous. This is despite information and technology moving from the periphery of an organization ... En savoir plus

    $47.39 CAD

  • Customer Relationship Management

    Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.The book backs up these five processes - strategy development, value creation, channel and media integration, ... En savoir plus

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  • Selling Energy

    Inspiring Ideas That Get More Projects Approved!

    --#8 on The Wall Street Journal Best-Seller list for business hardback -- Given the abundance of commercially available energy-saving technologies, talented technologists to apply them, and even generous rebates to help finance them, why in the world aren't more efficiency projects approved? Based on twenty years of experience influencing efficiency decision-making in more than three billion ... En savoir plus

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  • The Secrets of Superior Sales Leadership

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  • Product Marketing for Technology Companies

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  • Pricing Services and Revenue Management

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    Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that ... En savoir plus

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  • Making the Number

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  • The Sales Book

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  • Peaceful Selling: Easy Sales Techniques to Grow Your Small Business

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