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« joel raphaelson »

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  • Writing That Works, 3rd Edition

    How to Communicate Effectively in Business

    par Kenneth Roman, Joel Raphaelson ...
    The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political ... En savoir plus

    $11.99 CAD

  • Livre audio

    Writing That Works

    How to Communicate Effectively In Business

    par Kenneth Roman, Joel Raphaelson ...
    Lu par Joel Richards ...

    Version Longue

    5 heure 3 min

    The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry-level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political ... En savoir plus

    $34.99 CAD

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  • The Adweek Copywriting Handbook

    The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

    par Joseph Sugarman ...
    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. ... En savoir plus

    $22.99 CAD

  • The Copywriter's Handbook

    A Step-By-Step Guide To Writing Copy That Sells (4th Edition)

    par Robert W. Bly ...
    The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and ... En savoir plus

    $17.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • How to Write a Good Advertisement

    A Short Course in Copywriting

    par Victor O. Schwab ...
    Turn your words into results. How to craft copy that grabs the attention of potential customers, clients, or supporters and calls them to action.Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural ... En savoir plus

    $15.19 CAD ou Gratuit avec Kobo Plus

  • The Ultimate Sales Letter 4Th Edition

    Attract New Customers. Boost your Sales.

    par Dan S Kennedy ...
    Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides ... En savoir plus

    $12.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Words that Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas: The Thesaurus to Help You Promote Your Products, Services, and Ideas

    The Thesaurus to Help You Promote Your Products, Services, and Ideas

    par Richard Bayan ...
    More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with ... En savoir plus

    $21.79 CAD

  • Scientific Advertising

    Original Classic Edition

    par Claude Hopkins ...
    The essential guidebook on how to make your marketing and advertising more profitable—faster.You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can ... En savoir plus

    $13.99 CAD