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« john fuggles »

1-12 sur 12 résultats pour « john fuggles »
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  • Sales Is a Team Sport

    Aligning the Players With the Playbook

    par John Fuggles ...
    We see teamwork in every sphere of business, so why should sales be any different?Sales is a critical part of any business, whether it’s for survival or to grow and scale. Often salespeople are seen as independent hunters and farmers working to serve their company, but that would be wrong. Salespeople may be the tip of the spear when it comes to winning business, but great sales success is built ... En savoir plus

    $18.99 CAD

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  • The Ultimate Question 2.0 (Revised and Expanded Edition)

    How Net Promoter Companies Thrive in a Customer-Driven World

    par Fred Reichheld ...
    In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a ... En savoir plus

    $36.99 CAD ou Gratuit avec Kobo Plus

  • Never Cold Call Again

    Achieve Sales Greatness Without Cold Calling

    par Frank J. Rumbauskas Jr. ...
    "Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold ... En savoir plus

    $15.99 CAD

  • Analytics at Work

    Smarter Decisions, Better Results

    par Thomas H. Davenport, Jeanne G. Harris, Robert Morison ...
    Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were ... En savoir plus

    $36.99 CAD ou Gratuit avec Kobo Plus

  • The Marketing Agency Blueprint

    The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

    par Paul Roetzer ...
    Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and ... En savoir plus

    $33.99 CAD

  • Start at the End

    How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

    par David Lavinsky ...
    Re-focus your business plan and achieve the success your business deservesBusiness owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business ... En savoir plus

    $20.99 CAD

  • Big Data Marketing

    Engage Your Customers More Effectively and Drive Value

    par Lisa Arthur ...
    Leverage big data insights to improve customer experiences and insure business successMany of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the ... En savoir plus

    $23.99 CAD

  • Partnership Marketing

    How to Grow Your Business and Transform Your Brand Through Smart Collaboration

    par Ron Kunitzky ...
    Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue ... En savoir plus

    $24.99 CAD

  • The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers

    par Reza Soudagar, Vinay Iyer, Volker Hildebrand ...
    “This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve spent way too much time reading this endorsement. Read the book instead. It’s so worth it.”—Paul Greenberg, author of ... En savoir plus

    $48.99 CAD

  • ROI of Social Media

    How to Improve the Return on Your Social Marketing Investment

    par Guy Powell, Steven Groves, Jerry Dimos ...
    How to Improve the Return on Your Social Marketing InvestmentThis book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this ... En savoir plus

    $32.99 CAD

  • Go To Market Strategy

    par Lawrence Friedman ...
    In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning ... En savoir plus

    $126.41 CAD

  • Project Management In A Week

    How To Manage A Project In Seven Simple Steps

    par Martin Manser ...
    Managing projects just got easierThis book will help you come to grips with the basics of project management in a week. By the end of the week you will know your way through the process more clearly. For a start, you will have to consult your end users to work out their precise requirements. You will then need to work out the best way to deliver the required outputs, consider the size of the team ... En savoir plus

    $6.99 CAD