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Meilleures séries dans ce pays : Canada

1-12 sur 12 résultats pour « johnny allen »
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  • Events Management

    Collections series Events Management
    A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management ... En savoir plus

    $100.99 CAD

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  • Customer Care Excellence

    How to Create an Effective Customer Focus

    par Sarah Cook ...
    Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that.In clear, ... En savoir plus

    $50.99 CAD

  • Total Quality Management (Tqm)

    This book - "Total Quality Management" -should be of interest to managers of all levels in; public sector, private sector, and voluntary organisations.While local authority organisations and some government departments my have difficulties in adapting TQM in areas such as social service and education and training, this book demonstrates how TQM programmes can be beneficial to such organizations if ... En savoir plus

    $6.99 CAD

  • Marketing Strategy and Competitive Positioning

    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... En savoir plus

    $62.99 CAD

  • Creative Arts Marketing

    Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.With an emphasis on global case studies, practical examples and discussion questions and an author team that ... En savoir plus

    $96.99 CAD

  • Develop Your PR Skills

    Collections series Creating Success series
    Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and ... En savoir plus

    $21.99 CAD

  • Public Relations

    A Practical Approach

    par Ellen Gunning ...
    Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectivesIllustrates new examples, case studies, quotations, and current trends from established practices in IrelandIntroduces all specialist areas of PR such as sponsorship, corporate image, crisis management, financial PR, etc. concluding with a future industry analysis for each ... En savoir plus

    $22.99 CAD ou Gratuit avec Kobo Plus

  • Marketing Logistics

    This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases ... En savoir plus

    $101.99 CAD

  • CIM Coursebook 08/09 Introductory Certificate in Marketing

    par Neil Botten ...
    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills ... En savoir plus

    $76.94 CAD

  • Events Management

    Principles and Practice

    Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co ... En savoir plus

    $127.99 CAD

  • Marketing Destinations and Venues for Conferences, Conventions and Business Events

    Collections series Events Management
    Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies ... En savoir plus

    $136.99 CAD

  • Management of Event Operations

    Collections series Events Management
    The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The approach is ... En savoir plus

    $126.99 CAD