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« jonathan gabay »

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  • Make A Difference With Your Marketing: Teach Yourself

    par Jonathan Gabay ...
    Collections series
    Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand consultants, and currently works with some of the ... En savoir plus

    $11.99 CAD

  • Practical Digital Marketing and AI Psychology

    How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

    par J. Jonathan Gabay ...
    Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In ... En savoir plus

    $72.99 CAD

  • Gabay's Copywriters' Compendium

    par Jonathan Gabay ...
    Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and ... En savoir plus

    $86.56 CAD

  • Brand Psychology

    Consumer Perceptions, Corporate Reputations

    par Jonathan Gabay ...
    Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. ... En savoir plus

    $52.99 CAD

  • Write Persuasive Copy: Flash

    par Jonathan Gabay ...
    The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential. ... En savoir plus

    $5.99 CAD

  • Marketing for Success: Flash

    par Jonathan Gabay ...
    The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Marketing for Success helps you to take your marketing to a whole new level. By honing your imaginative skills and injecting great creative planning into your marketing you can keep way ahead of your competition.Develop winning ... En savoir plus

    $5.99 CAD

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  • Creating and Delivering Your Value Proposition

    Managing Customer Experience for Profit

    par Cindy Barnes, Helen Blake, David Pinder ...
    In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value ... En savoir plus

    $57.99 CAD

  • Effective Data Storytelling

    How to Drive Change with Data, Narrative and Visuals

    par Brent Dykes ...
    Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with ... En savoir plus

    $34.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Hidden Persuasion

    33 psychological influence techniques in advertising

    par Marc Andrews, Matthijs van Leeuwen, Rick van Baaren ...
    Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology ... En savoir plus

    $21.99 CAD

  • Delft Design Guide -Revised edition

    Perspectives- Models - Approaches - Methods

    par Annemiek van Boeijen, Jaap Daalhuizen, Yvo Zijlstra ...
    Delft Design Guide provides an overview of the perspectives, models, approaches, and methods used in the bachelor's and master's curriculum of Industrial Design Engineering at Delft University of Technology (TU Delft). Some of these are unique to the university, others are well known and are used by designers worldwide. Designing products and services at this faculty is considered a systematic and ... En savoir plus

    $32.99 CAD

  • Marketing Genius

    par Peter Fisk ...
    The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical ... En savoir plus

    $20.99 CAD

  • The Branded Mind

    What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

    par Erik Du Plessis ...
    The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to ... En savoir plus

    $46.99 CAD