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Flip the Funnel

How to Use Existing Customers to Gain New Ones

par Joseph Jaffe ...

Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to ... En savoir plus

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Aussi disponible en : Livre audio

Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to
... En savoir plus

Aussi disponible en : Livre audio
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Flip the Funnel

How to Use Existing Customers to Gain New Ones

par Joseph Jaffe ...

Lu par Bruce Mann ...

Version Longue

10 heure 54 min

In most businesses, it costs roughly 5-10x more to acquire a new customer than it does to retain an existing one. Marketers typically spend 80% of their budgets trying to chase as many new prospects as possible into the top of the traditional "sales funnel" so that ultimately a few of them will end up buying the product or service. In this book, marketing guru Joseph Jaffe explains how to "Flip ... En savoir plus

$35.99 CAD

Aussi disponible en : eBook

In most businesses, it costs roughly 5-10x more to acquire a new customer than it does to retain an existing one. Marketers typically spend 80% of their budgets trying to chase as many new prospects as possible into the top of the traditional "sales funnel" so that ultimately a few of them will end up buying the product or service. In this book, marketing guru Joseph Jaffe explains how to "Flip
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Aussi disponible en : eBook

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Different

Escaping the Competitive Herd

par Youngme Moon ...

Lu par Bernadette Dunne ...

Version Longue

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Why trying to be the best … competing like crazy … makes you mediocreEvery few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another.Now comes Youngme Moon’s Different, a bookfor “people who don’t read business ... En savoir plus

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Why trying to be the best … competing like crazy … makes you mediocreEvery few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another.Now comes Youngme Moon’s Different, a bookfor “people who don’t read business
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Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd?With a decade of experience studying businesses across the world, Diehl has unlocked the key to ... En savoir plus

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Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd?With a decade of experience studying businesses across the world, Diehl has unlocked the key to
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Description Selling Life Insurance is a challenging job, where every agent spend most of his/her time on finding ways/channels of promotion to get prospect sales close. This material concludes various channels of promotions, planning and techniques where we can implement in our day to day marketing activities. I, author of this eBook is working as an Insurance Agent Since 2004. I self experienced ... En savoir plus

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Description Selling Life Insurance is a challenging job, where every agent spend most of his/her time on finding ways/channels of promotion to get prospect sales close. This material concludes various channels of promotions, planning and techniques where we can implement in our day to day marketing activities. I, author of this eBook is working as an Insurance Agent Since 2004. I self experienced
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Flip the Funnel

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Different

The Loyalty Leap For B2B

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Quick Reference on Prospecting, Presentation, Sales Closing Practice and Techniques:

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Digital Channels and Social Media Management in Luxury Markets

Negotiation Secrets of the World’s Most Persuasive Men and Women

50 Ways Businesses Can Use Social Media !

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