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  • Popular Culture and Social Change

    The Hidden Work of Public Relations

    Collections series Routledge New Directions in PR & Communication Research
    Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public ... En savoir plus

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  • Social Media and Public Relations

    Fake Friends and Powerful Publics

    Collections series Routledge New Directions in PR & Communication Research
    Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly ... En savoir plus

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  • Online PR and Social Media for Experts, Authors, Consultants, and Speakers, 5th Ed.

    Develop your Reputation, Get Found, and Attract a Following

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  • The Rise of the New East

    Business Strategies for Success in a World of Increasing Complexity

    Collections series Business and Management (R0)
    Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment. ... En savoir plus

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  • The Art of Crisis Leadership

    Save Time, Money, Customers and Ultimately, Your Career

    In today's turbulent world, the issue isn't if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book holds the key. In his decades on the core executive teams of the Baltimore Police Department, U.S. Department of Justice and for Hall of Famer Cal Ripken Jr., Rob Weinhold learned a basic truism: the ... En savoir plus

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  • Winning Elections with Political Marketing

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    Find out the real impact political marketing has on the democratic processWinning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their ... En savoir plus

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  • Global Technology and Corporate Crisis

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  • Rumors and Rumor Control

    A Manager's Guide to Understanding and Combatting Rumors

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